<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Driftscape]]></title><description><![CDATA[We provide a platform for local organizations to share site-specific arts, culture and history content, so that you can see it all in one place.]]></description><link>https://www.driftscape.com/news</link><generator>RSS for Node</generator><lastBuildDate>Wed, 09 Sep 2026 22:05:52 GMT</lastBuildDate><atom:link href="https://www.driftscape.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Explore The Dalles Brings the Sunny Trail to Driftscape]]></title><description><![CDATA[The Sunny Trail is now live in The Dalles, giving residents and visitors a new way to discover local businesses, landmarks, parks and community organizations. The campaign runs from August 17 to September 18, 2026. Explore The Dalles has paired its paper passport with digital missions, local trivia, photo challenges and prize entries through Driftscape. Participants can use either version or take part in both. This is the first of Explore The Dalles’ seasonal trails to gain a digital...]]></description><link>https://www.driftscape.com/post/explore-the-dalles-brings-the-sunny-trail-digital-passport-to-driftscape</link><guid isPermaLink="false">6a998a4c41f0c0bf3023fcc5</guid><pubDate>Thu, 03 Sep 2026 15:43:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0bf0e9_a9b50c89c18949d6900afe488c4cbd16~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Driftscape</dc:creator></item><item><title><![CDATA[How an AI Business Directory Can Prepare Hundreds of Local Listings for Fall]]></title><description><![CDATA[Using an AI business directory can drastically cut the administrative hours spent collecting local business listings for fall campaigns. However, AI is a draft generator, not a replacement for human review. Discover how BIAs and tourism teams use AI ingestion paired with a 3-point staff audit to prepare hundreds of accurate, visitor-ready listings on time.]]></description><link>https://www.driftscape.com/post/ai-business-directory-fall-listings</link><guid isPermaLink="false">6a6a16ddcd8d822ee1798e9c</guid><category><![CDATA[MODERN TOURISM]]></category><pubDate>Fri, 28 Aug 2026 09:00:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0bf0e9_4a02882a9e5c460cad8ff2c11acadb21~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Andrew Applebaum </dc:creator></item><item><title><![CDATA[Recent DMO Partner Launches: August 2026]]></title><description><![CDATA[Learn about our recent partner launches with San Pedro, California; West Palm Beach, Florida; Old Algiers, New Orleans; The Dalles, Oregon; Blackfalds, Alberta; Hyde Park, London, Ontario; and Hanover, Ontario, Canada]]></description><link>https://www.driftscape.com/post/recent-partner-launches-august-2026</link><guid isPermaLink="false">6a8856fdf7b85191afca99b8</guid><pubDate>Tue, 25 Aug 2026 13:56:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0bf0e9_c62b00d61efe41da8063f4a4697962a3~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Driftscape</dc:creator></item><item><title><![CDATA[How to Increase Tourism This Fall: A 90-Day Plan for Small Towns and Downtowns]]></title><description><![CDATA[Small towns rarely lack fall tourism assets—they lack packaged, easily navigable routes. This 90-day operating plan shows municipal and downtown teams how to connect existing shops, trails, and events into a single seasonal experience. Learn how to onboard local merchants, conduct sidewalk usability tests, and measure verifiable foot traffic and spend without expanding your budget or staff.]]></description><link>https://www.driftscape.com/post/how-to-increase-tourism-fall-90-day-plan</link><guid isPermaLink="false">6a68eca12d76e381b8820451</guid><category><![CDATA[DESTINATION STRATEGY]]></category><pubDate>Thu, 20 Aug 2026 09:00:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0bf0e9_0b1d1e6062864fabad05e96d0dd5e84b~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Andrew Applebaum </dc:creator></item><item><title><![CDATA[Augmented Reality Travel Ideas for Halloween, Heritage Sites, and Historic Downtowns]]></title><description><![CDATA[Discover practical augmented reality travel concepts for Halloween, historic downtowns, and heritage sites. Learn how cultural organizations and tourism teams use smartphone-accessible AR overlays to reveal hidden history, engage families with seasonal ghost trails, and enrich visitor experiences without expensive hardware or complex software development.]]></description><link>https://www.driftscape.com/post/augmented-reality-travel-ideas-heritage-halloween</link><guid isPermaLink="false">6a67850cd1a59ce0fe2903c4</guid><category><![CDATA[VISITOR EXPERIENCES]]></category><pubDate>Tue, 18 Aug 2026 09:00:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0bf0e9_1f14aee49b5f4ac79f862abec86e65ef~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Andrew Applebaum </dc:creator></item><item><title><![CDATA[How Destination Organizations Build a Stronger Fall Season]]></title><description><![CDATA[A successful fall tourism season requires more than marketing—it takes destination management. Learn how DMOs audit autumn assets, group local businesses into high-value itineraries, align merchants, and measure physical participation and economic spend across the shoulder season.]]></description><link>https://www.driftscape.com/post/how-dmos-build-a-stronger-fall-season</link><guid isPermaLink="false">6a677f60388acffd1e3b8bbc</guid><category><![CDATA[DESTINATION STRATEGY]]></category><pubDate>Thu, 13 Aug 2026 09:00:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0bf0e9_1fc5669cf67c46e7821d2d6ad609887c~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Andrew Applebaum </dc:creator></item><item><title><![CDATA[Beyond Museum Explanation Cards: How to Add Audio, Video, and Visitor Choice to Exhibits]]></title><description><![CDATA[Physical museum explanation cards face severe space limits. Trying to fit every historical detail onto a wall label creates dense text and visitor fatigue. In this guide, Andrew Applebaum breaks down how to build a unified interpretation system that balances physical labels with digital audio, video, and visitor choice; without cluttering your gallery walls or disrupting visitor flow.]]></description><link>https://www.driftscape.com/post/beyond-museum-explanation-cards-audio-video-visitor-choice</link><guid isPermaLink="false">6a6620beb59210289e917ab6</guid><category><![CDATA[MODERN TOURISM]]></category><pubDate>Tue, 11 Aug 2026 09:00:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0bf0e9_fbe3d5274247483a864771ecb84611ab~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Andrew Applebaum </dc:creator></item><item><title><![CDATA[Recent Partner Launches: July 2026]]></title><description><![CDATA[August 6, 2026 Summer is in full swing and Destinations are using Driftscape to create amazing experiences for the long days and wonderful nights. Foley, Alabama, USA Foley Main Street has launched an exciting, interactive Gnome Hunt throughout their downtown core! Using the Driftscape app, hunters of all ages can follow clues to spot hidden gnomes, uncover local history, and explore participating businesses along the way.Explore on Driftscape Visit Foley The Ontario Lavender Association,...]]></description><link>https://www.driftscape.com/post/recent-partner-launches-july-2026</link><guid isPermaLink="false">6a74ec4222f2ed6db246094a</guid><pubDate>Thu, 06 Aug 2026 21:27:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0bf0e9_f9a32602c08746e0b5b4734e64ff070c~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Driftscape</dc:creator></item><item><title><![CDATA[What Is a DMO Responsible for During the Fall Tourism Season?]]></title><description><![CDATA[A Destination Management Organization (DMO) does far more than run ads, it coordinates local businesses, builds seasonal itineraries, and spreads visitor foot traffic. Learn what a DMO is responsible for during the fall shoulder season, how it unifies local experiences, and how municipalities and merchants can prepare together.]]></description><link>https://www.driftscape.com/post/what-is-a-dmo-fall-tourism-responsibilities</link><guid isPermaLink="false">6a6619e510a4941c072a7af4</guid><category><![CDATA[DESTINATION STRATEGY]]></category><pubDate>Thu, 06 Aug 2026 09:00:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0bf0e9_f601fa7bc12c4f368abeec7a5dd71302~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Andrew Applebaum </dc:creator></item><item><title><![CDATA[Fall Tourism Marketing: An Eight-Week Campaign Plan for Destinations and Downtowns]]></title><description><![CDATA[Planning a fall tourism campaign requires an early start. This eight-week framework for BIAs, DMOs, and chambers of commerce breaks down shoulder-season promotion into clear weekly tasks—from partner toolkits and sidewalk route testing to digital check-in tracking and board reporting.]]></description><link>https://www.driftscape.com/post/fall-tourism-marketing-campaign-plan</link><guid isPermaLink="false">6a64ee8d532301fe59fc3774</guid><category><![CDATA[DESTINATION STRATEGY]]></category><pubDate>Tue, 04 Aug 2026 09:00:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0bf0e9_517670beee754a188ab4792ec078fca2~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Andrew Applebaum </dc:creator></item><item><title><![CDATA[How to Create a Fall Colour Tour Guide Visitors Can Follow at Their Own Pace]]></title><description><![CDATA[Turning seasonal foliage into a structured visitor experience requires more than listing scenic lookouts. Learn how to connect existing stops, navigate rural cellular dead-zones, brief local merchants, and launch a flexible self-guided fall colour tour guide that disperses crowds and supports local businesses all season long—without requiring extra onsite tour staff.]]></description><link>https://www.driftscape.com/post/how-to-create-fall-colour-tour-guide</link><guid isPermaLink="false">6a6375ae334c7e6fe29fbb1a</guid><category><![CDATA[VISITOR EXPERIENCES]]></category><pubDate>Thu, 30 Jul 2026 09:00:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0bf0e9_4cbc6b985f9b463eb9c4237ade6b0bef~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Andrew Applebaum </dc:creator></item><item><title><![CDATA[Moving Beyond the Weekend Rush: How Self-Guided Trips Balance Mid-Week and Off-Season Visitor Traffic]]></title><description><![CDATA[Stop pouring limited marketing hours into crowded weekend festivals. Discover how to use curated self-guided trips to capture remote workers, foodies, and retirees during quiet mid-week slumps. Learn how to map hidden gems, coordinate with local main street merchants, and deploy targeted digital itineraries that smooth out your destination's foot traffic patterns all year round.]]></description><link>https://www.driftscape.com/post/self-guided-trips-mid-week-tourism</link><guid isPermaLink="false">6a4a9e1b0e6d4656949b9276</guid><category><![CDATA[VISITOR EXPERIENCES]]></category><pubDate>Mon, 27 Jul 2026 12:45:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0bf0e9_83e1d645d8574045ac4d4dd20c4904f9~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Andrew Applebaum </dc:creator></item><item><title><![CDATA[Co-Funding Local Economic Growth: How BIAs and DMOs Share Budgets Successfully]]></title><description><![CDATA[Discover how regional DMOs and local BIAs can share marketing budgets effectively. By separating macro-infrastructure investments from micro-experience content curation, tourism teams can pool resources to reduce duplicate software costs and design a unified community map that guides visitors directly to Main Street merchant doors.]]></description><link>https://www.driftscape.com/post/destination-marketing-organization-bia-shared-strategy</link><guid isPermaLink="false">6a4a9745fa58f0a255d50cdf</guid><category><![CDATA[DESTINATION STRATEGY]]></category><pubDate>Thu, 23 Jul 2026 09:00:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0bf0e9_107dde68bebe4401b8565455924ac576~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Andrew Applebaum </dc:creator></item><item><title><![CDATA[Maximizing Destination Marketing: How Small DMOs Can Compete Without Big-City Budgets]]></title><description><![CDATA[When your tourism marketing budget is tight, trying to match the multi-million dollar programmatic ad spend of a major metropolitan hub is a losing battle. The key to successful destination marketing for smaller teams is to shift focus away from broad awareness and concentrate entirely on turning your existing geographic points of interest into interactive visitor experiences.]]></description><link>https://www.driftscape.com/post/destination-marketing-small-dmo-budget</link><guid isPermaLink="false">6a4a872da5daba0163b7819b</guid><category><![CDATA[DESTINATION STRATEGY]]></category><pubDate>Tue, 21 Jul 2026 09:00:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0bf0e9_e8d4acb8647f4fe8961d1a625a96d970~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Andrew Applebaum </dc:creator></item><item><title><![CDATA[How to Build a Board-Reporting Template for App Analytics That Proves Real Campaign Value]]></title><description><![CDATA[Stop defending vague click counts to your board or city council. This operational reporting template breaks your tourism app analytics into six functional layers—Attention, Interest, Participation, Offer Use, Partner Feedback, and Spending—to help you state exactly what your data proves on the ground.]]></description><link>https://www.driftscape.com/post/app-analytics-board-reporting-template</link><guid isPermaLink="false">6a4a8108fa58f0a255d4cdfa</guid><category><![CDATA[MODERN TOURISM]]></category><pubDate>Thu, 16 Jul 2026 09:00:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0bf0e9_990e54f791af4776bae4f6f26f66d7cd~mv2.png/v1/fit/w_740,h_494,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Andrew Applebaum </dc:creator></item><item><title><![CDATA[Field Guide: How to Move Festival Foot Traffic Beyond the Main Stage to Support Local Merchants]]></title><description><![CDATA[A weekend street festival can attract massive crowds, but getting visitors to leave the main stage or food truck zones to support neighboring main street merchants is a major hurdle. In this practical field guide, digital tourism expert Andrew Applebaum outlines how to deploy location-based digital check-in trails, position physical activation markers at natural pause points, and simplify attendee actions to distribute foot traffic and increase local business visibility.]]></description><link>https://www.driftscape.com/post/how-festivals-attract-tourists-to-local-merchants</link><guid isPermaLink="false">6a4917ecf239585c47f8e887</guid><category><![CDATA[VISITOR EXPERIENCES]]></category><pubDate>Tue, 14 Jul 2026 09:00:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0bf0e9_5944c977a80442e084b5d28ffe1b8c94~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Andrew Applebaum </dc:creator></item><item><title><![CDATA[Recent Partner Launches: June 2026]]></title><description><![CDATA[June brings a fresh lineup of exciting partner launches to Driftscape! This month, we're highlighting amazing new ways to explore: grab local rewards in Downtown Tempe, uncover gold rush history in Yukon, take in beautiful local art on the Blackfalds Mural Tour, celebrate at Hyde Park's Pondfest, and discover fresh local goodies on the North Perth Farm Gate Tour. Ready to start exploring? Open the app and find your next adventure!]]></description><link>https://www.driftscape.com/post/recent-partner-launches-june-2026</link><guid isPermaLink="false">6a513c595c421b82021a9cf8</guid><category><![CDATA[MODERN TOURISM]]></category><pubDate>Fri, 10 Jul 2026 19:56:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0bf0e9_036726624b8545d981aa2c0cb3113ff2~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Driftscape</dc:creator></item><item><title><![CDATA[Beyond the Paper Booklet: A Decision Guide for Launching a Digital Passport for Restaurants]]></title><description><![CDATA[Transitioning your BIA or downtown association from traditional paper restaurant coupon booklets to a digital restaurant passport model helps you capture verifiable foot traffic and spend analytics. Learn how to compare digital check-ins, receipt uploads, and tracked spending to choose a model that won't overwhelm busy restaurant staff.]]></description><link>https://www.driftscape.com/post/restaurant-passport-digital-guide</link><guid isPermaLink="false">6a49123ff7b480551f0f7ee7</guid><category><![CDATA[LOCAL ECONOMIC IMPACT]]></category><pubDate>Thu, 09 Jul 2026 09:00:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0bf0e9_28532194e3164494a18edb3679ddf44f~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Andrew Applebaum </dc:creator></item><item><title><![CDATA[Field Guide: How to Design a Downtown Self-Guided Tour That Connects Culture to Local Retail]]></title><description><![CDATA[Want to build a downtown self-guided tour that actually drives foot traffic to local merchants? To make a walking route work for both cultural storytelling and retail visibility, your BIA must design them together. Learn how to map natural pause points, perform a street-level sidewalk audit to fix hidden friction, and utilize accurate point of interest performance metrics to prove economic exposure to your board.]]></description><link>https://www.driftscape.com/post/downtown-self-guided-tours-culture-retail-design</link><guid isPermaLink="false">6a45b27b9c4d1b405b2591aa</guid><category><![CDATA[LOCAL ECONOMIC IMPACT]]></category><pubDate>Tue, 07 Jul 2026 09:00:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0bf0e9_d3613bdffd3a4053819d123608184fe5~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Andrew Applebaum </dc:creator></item><item><title><![CDATA[How Small Destination Marketing Organizations Can Keep Business Directories Accurate Without Burning Out Staff]]></title><description><![CDATA[Keeping regional business directories updated can easily break a small team's operational capacity. Discover a practical, hybrid workflow framework that uses automated tools to sync baseline operational data while focusing limited human staff hours on local context, imagery, and visitor accessibility validation.]]></description><link>https://www.driftscape.com/post/destination-marketing-organizations</link><guid isPermaLink="false">6a440ba469b2dfbbf12c2a9f</guid><category><![CDATA[LOCAL ECONOMIC IMPACT]]></category><pubDate>Thu, 02 Jul 2026 09:00:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0bf0e9_4c10b0ad3f3e4befb1597694bb95e567~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Andrew Applebaum </dc:creator></item></channel></rss>