Mapping Meaning - A Tedx Talk

How can we learn about the public art we walk past each day? Jonathan Spencer tells the story of ArtworxTO, a project to create more than 50 smartphone tours of Toronto's vast public art collection with the help of the Driftscape App.


As we tell the stories of a city's art and architecture, we create meaning on the paths we take through the city. This talk was filmed and edited by TVM, Student Television at McGill.




Who is Jonathan Spencer?


Jonathan Spencer is the Mapmaker at Driftscape and a developer of the ArtworxTO tours of Toronto's outdoor public art collection which launched in September 2021. After wandering through West Africa on foot, by truck, boat, bike, train and donkey cart he pursued a career in accounting and public policy. He is the founder of the Toronto Snowshoe Club and serves on the board of the Canadian National Institute for the Blind. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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