June 25, 2019 | Toronto, CA – Ontario’s largest theatre festival, Toronto Fringe Festival and
Driftscape, a Toronto based tech start-up announce their partnership. Through this partnership, Toronto Fringe will display interactive content via the Driftscape mobile app, including the #StartedAtTheFringe Audio Tour, presented by Toronto Fringe and hosted by Laura Mullin and Chris Tolley of CBC's PlayME Podcast.
Available starting today, you’ll be able to find the #StartedAtTheFringe audio tour, as well as key Fringe venues on the Driftscape App. Did you know that the Randolph Theatre is a Gothic revival building and a landmark, not only in the history of Toronto but also the heritage of theatre in Canada? Its reputation as a roadhouse for original Canadian productions is a testament to a legacy of innovation and opportunity that continues to this day. Explore spots like this and learn more about Fringe’s history of championing great theatre grassroots level with the Driftscape app from July 3 rd to 14 th. Visitors can download the free app, to experience the Fringe audio tour, explore in augmented reality, and get notified when there is something interesting nearby. You’ll also find POSTSCRIPT, the Toronto Fringe Festival’s pop-up patio located in the hockey rink at 275 Bathurst Street (at Dundas), on the Driftscape app.
"We are so pleased to be partnering with Driftscape's innovative platform for the 2019 Fringe Festival. In addition to it being a great app, we also both believe in the power of
storytelling at the local level. We hope you enjoy our #StartedAtTheFringe Audio Tour!"
- Lucy Eveleigh, Executive Director, Toronto Fringe.
"It's our mission to provide a platform where diverse stories can be shared, which fits perfectly with Toronto Fringe's belief that every voice deserves to be heard so we're thrilled to partner with them! We hope to provide a way for even more people to discover the Fringe, and to help Fringe-goers discover more amazing local art, culture and history via the Driftscape App."
- Driftscape CEO, Chloe Doesburg
About The Toronto Fringe Festival (July 3-14)
Inspired by the worldwide Fringe movement, Toronto Fringe was founded by a cluster of local indie artists in 1989 to offer the “fringes” of the performing arts community a platform to create art at a grassroots level. It’s theatre by the people, for the people. Since then, the Toronto Fringe Festival has become the largest theatre festival in Ontario, showcasing 150+ productions every July at 30+ venues around downtown Toronto. But throughout its three decades of growth, Fringe has kept the indie, grassroots spirit alive.
For more information please visit https://fringetoronto.com/ or visit Facebook - @torontofringe | Twitter - @Toronto_Fringe | Instagram - @toronto_fringe
Driftscape is a mobile app that provides a platform for local arts, culture and history organizations to share stories. Users can explore what’s around them and see places of interest, events and tours from a growing list of content partners. With Driftscape you can learn about where you are, on your own schedule from diverse local experts. The Driftscape app is available for iOS and Android. Driftscape is an ad-free platform dedicated to making local culture easier to discover. There are currently over 30 organizations using the app to share their stories and over 3000 points of interest, events and tours in Toronto alone.
Media Contact: Pooja Chitnis, Driftscape Marketing Lead: firstname.lastname@example.org , 437 972 1230