Launceston Central Tracked $398K in Local Spend with Driftscape
From 1 May to 30 June 2026, Launceston Central launched a Driftscape-powered shopping passport and competition.
The campaign generated:
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$398K+ verified customer spending
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2,954 contest entries
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1.6 entries per participating user
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Guide visitors to more places, support local spend, save staff time, and measure campaign performance.
Help Visitors Explore More
Guide visitors beyond the usual stops with maps, rewards, and self-guided experiences.
39,000
digital check-ins
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Support Local Spend
Connect visitors with shops, cafés, restaurants, attractions, and offers.
2000
interactions in 2 days
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112
Business listings added in Minutes
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Launch Engagement Features
Add rewards, offers, competitions, and tours to encourage local exploration.
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FAQs
Q: What can I build with Driftscape?
You can build an interactive visitor guide with maps, local business listings, tours, trails, rewards, offers, and visitor engagement features. It helps visitors explore more places while giving your team a simple way to manage and measure the experience.
Q: How does Driftscape help destination teams, BIDs, councils, and place managers?
Driftscape helps guide visitors to local shops, cafés, restaurants, attractions, and hidden gems through digital maps, trails, rewards, and offers. This gives local places more visibility and gives visitors more reasons to explore.
Q: Do I need technical skills to set it up?
No. You can add your destination details, use AIListings to help create business listings, and preview your guide without coding or technical setup.
Q: How long does it take to get started?
You can create your account in less than a minute and start building right away. With AIListings, your team can quickly create local business listings with details, images, and hours.
Q: Is the free trial really free?
Yes. Your free trial gives you access to explore Driftscape and test the platform with your team. No credit card is required.
Q: Do visitors need an app to use Driftscape?
No. Driftscape works in your visitors’ mobile browsers through a QR code or link. With one click, visitors can explore tours and places, join rewards, and get directions from their current location. Some features, like Offline Mode, require the Driftscape app for iOS or Android.
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