About Driftscape
We turn local stories into self-guided experiences that are quick to make and visitors actually use
Why We Exist
Most tourism teams are juggling too much with too few resources. Paper maps pile up. Visitors miss what makes your place special. And your team? Already stretched thin.
You don’t need more software. You need a visitor experience platform that works with the people you already have. That’s why we built Driftscape.
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We help DMOs, BIAs, museums, event planners, and tourism organizations build mobile-friendly, self-guided experiences that engage visitors and support local businesses. No tech team required.
Our Mission
To empower destinations to create experiences that spark deeper connections, encourage exploration, and support local economies.
What Driftscape Helps You Do
With Driftscape, you can:
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Create a self-guided tour app in under an hour
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Turn walking tours into audio adventures in multiple languages
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Add scavenger hunts, rewards, and coupon campaigns to boost foot traffic
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Show results with real visitor data and engagement metrics
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Support museums, galleries, and cultural sites with mobile tours that work on any phone
No app store barriers. No kiosks. No extra staff. Just tools that work.
Our Story: Built From the Streets, Not the Boardroom
Driftscape started with a sidewalk storytelling experiment called Murmur. Visitors dialed a number and heard locals share true stories about the spots they were standing in.
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People stopped. They listened. And they remembered.
That simple, human interaction inspired us to build something bigger. A way to help destinations tell their stories, connect with visitors, and support their communities. Without needing kiosks or code.
Today, Driftscape powers tours and activations across North America with tools that are simple to use and proven to deliver.
Who We Work With
We support:
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Destination Marketing Organizations (DMOs) looking to modernize visitor engagement
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Business Improvement Areas (BIAs) that want to drive foot traffic and support shop-local goals
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Museums and cultural institutions that want flexible, mobile-first storytelling tools
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Event planners and tourism teams running seasonal or festival-based activations
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Chambers of commerce and small-town economic leads with limited marketing staff
What Success Looks Like
Bruce County saw 18,000+ visits and saved over $6,800 on print
Carleton Place had 1,300 scavenger hunt completions in 30 days, spotlighting 80+ businesses
Thunder Bay gained 25,000+ views on a single digital tour, sparking seasonal buzz
You don’t need to guess what’s working. Driftscape gives you the data to prove it.
What You Can Expect
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Visitors spend more time exploring the places that matter
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Businesses get more visibility, automatically
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You look like a digital engagement pro without needing tech skills
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Your team finally gets time back to focus on what makes your destination great
You bring the local knowledge. We bring the platform to scale it.
Our Team
Tony Hanyk
Director of Marketing & CX
Reid Gibson-Wray
Account Executive
D'Arcy Langlois
Business Development Representative
Anthony Robins
Senior Developer
& DevOps
Jonathan Spencer
Mapmaker
Andrew Applebaum
Content creator
Dan Pronovost
CEO
Chloe Doesburg
Co-Founder &
Board Chairman
Marcia Nykamp
Director of Sales &
Customer Success
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Don Cowan
Board Director
FAQs
How did Driftscape get started?
Driftscape grew out of a sidewalk storytelling project called Murmur, where people could hear real local stories tied to the places they were standing. The response showed how powerful place-based stories could be when they were easy to access. Driftscape was built to bring that same sense of connection to destinations everywhere, using modern, mobile-first tools.
Why was Driftscape built specifically for tourism teams?
Because most tourism teams do not have the time, budget, or staff to manage complex technology. Driftscape was designed for DMOs, BIAs, museums, and small towns that need practical tools to engage visitors without adding workload. Every feature is shaped by how tourism actually works day to day.
Is Driftscape a technology company or a tourism partner?
Both, but tourism always comes first. Driftscape is a tourism technology platform built by people who care deeply about local culture, storytelling, and economic impact. The technology exists to support those goals, not to complicate them.
How has Driftscape evolved over time?
Driftscape has grown from simple audio storytelling into a full visitor experience platform. Today it supports self-guided tours, interactive maps, rewards, analytics, and more. What has not changed is the focus on ease, community voice, and real-world impact.
What kind of destinations does Driftscape work best for?
Driftscape works best for destinations that value storytelling and want visitors to explore beyond the obvious stops. That includes small towns, regions, cultural corridors, museums, and downtowns that want flexible tools to support local businesses and share what makes their place unique.
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What is a self-guided tour app?
It’s a mobile-based experience that lets visitors explore a destination at their own pace. With Driftscape, they can follow walking routes, hear stories, view media, and interact with points of interest using just their phone.
What is a DMO?
A DMO is a Destination Marketing Organization. These teams promote tourism and manage visitor engagement strategies for cities, towns, and regions.
What makes Driftscape different from other tourism apps?
Driftscape is built for tourism professionals, not developers. You can launch fully branded, interactive maps and tours without coding or extra staff.
Do visitors need to download an app?
Nope. We also offer a browser-based version for app-shy travelers. Tours launch instantly from QR codes or links.
What kind of results can I expect?
From thousands of tour completions to big savings on print costs, partners consistently see higher engagement, longer stays, and better visibility for their communities and businesses.
About Driftscape
Driftscape was created to make local culture easier to discover. Driftscape Co-founder, Chloe Doesburg tells us a bit about how Driftscape got started.
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“I love it when you can connect a story with a place you know. It deepens your appreciation of both the story and the place. With Driftscape we’d like to make it easier to find and appreciate these connections.
The original inspiration for Driftscape came from an audio story-telling project that predated smartphones, called murmur. Murmur connected people with stories about the places they visited. I started looking for other similar projects and found so many groups and organizations that were telling really fantastic in-depth stories about the places they knew best, from their own unique perspectives. These were the kind of projects that people were thrilled to discover, but they were hard to find. These were the kinds of things that constantly made people say “How did I not know about this?” It truly was like uncovering hidden gems in your backyard.
With mobile app technology, I knew we could create a way to seamlessly connect people with these stories, and also create a way to help organizations share their stories. I also knew I would need a lot of help to make it happen.
In 2017 I met Dan Pronovost, an experienced mobile developer who had the skills and the passion to make Driftscape a reality.
Later that year, we launched Driftscape, and it has since grown into an amazing discovery tool for explorers, and a powerful technical tool for cultural organizations, municipalities, festivals, and more.”
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Today, Driftscape partners with regional organizations, municipalities, and unique cultural organizations to tell their stories, highlight their hidden gems and encourage exploration.