Driftscape Blog

Stop defending vague click counts to your board or city council. This operational reporting template breaks your tourism app analytics into six functional layers—Attention, Interest, Participation, Offer Use, Partner Feedback, and Spending—to help you state exactly what your data proves on the ground.

A weekend street festival can attract massive crowds, but getting visitors to leave the main stage or food truck zones to support neighboring main street merchants is a major hurdle. In this practical field guide, digital tourism expert Andrew Applebaum outlines how to deploy location-based digital check-in trails, position physical activation markers at natural pause points, and simplify attendee actions to distribute foot traffic and increase local business visibility.

June brings a fresh lineup of exciting partner launches to Driftscape! This month, we're highlighting amazing new ways to explore: grab local rewards in Downtown Tempe, uncover gold rush history in Yukon, take in beautiful local art on the Blackfalds Mural Tour, celebrate at Hyde Park's Pondfest, and discover fresh local goodies on the North Perth Farm Gate Tour. Ready to start exploring? Open the app and find your next adventure!