Driftscape Blog

By Tony Hanyk, Director of Marketing & CX at Driftscape, with insights from tourism consultancy Bannikin Tourism teams make better decisions when they understand how residents experience their destination. Residents see where tourism supports local businesses, where visitor activity creates pressure and which community stories receive too little attention. Their input can guide destination planning, infrastructure priorities, local communications and programs that encourage p

The Sunny Trail is now live in The Dalles, giving residents and visitors a new way to discover local businesses, landmarks, parks and community organizations. The campaign runs from August 17 to September 18, 2026. Explore The Dalles has paired its paper passport with digital missions, local trivia, photo challenges and prize entries through Driftscape. Participants can use either version or take part in both. This is the first of Explore The Dalles’ seasonal trails to gain a

Using an AI business directory can drastically cut the administrative hours spent collecting local business listings for fall campaigns. However, AI is a draft generator, not a replacement for human review. Discover how BIAs and tourism teams use AI ingestion paired with a 3-point staff audit to prepare hundreds of accurate, visitor-ready listings on time.