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What Is a DMO? A Simple Guide for Tourism Teams (and What They Actually Do)
Confused by tourism acronyms? Andrew breaks down exactly what a DMO is, how they differ from BIAs, and how teams are using digital tools like Driftscape to turn casual visitors into local shoppers.

Andrew Applebaum
19 hours ago3 min read


Turn Your Local Events Into Year-Round Visitor Experiences
Stop letting your festival momentum disappear on Monday morning. Andrew explains how BIA and DMO managers can use a digital engagement scavenger hunt to turn one-off events into year-round visitor experiences. Learn from real-world examples like Riverview and Carleton Place on how to drive foot traffic, support local businesses, and save money on print materials—all while giving visitors a fun, interactive reason to explore your town every single day.

Andrew Applebaum
6 days ago4 min read


How to Promote Your Passport Program Without Burning Out Your Team
Stop burying your team in paper punch cards! Learn how to launch a digital "passport to savings" that drives foot traffic to local businesses while automating the boring stuff. From saving thousands in print costs to winning national awards with zero extra staffing, Andrew shares how BIAs and small towns are using smart tech like Driftscape to boost engagement without the burnout. Turn your seasonal campaign into a high-impact, immersive travel experience today.

Andrew Applebaum
Dec 30, 20253 min read
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