Driftscape Blog

Exploring a small town in the Fall Seasonal tourism describes the predictable rise and fall of visitor demand at different times of the year. Weather, holidays, school calendars, events and travel habits can all influence when people visit and which parts of a community benefit. The planning challenge is deciding how to respond. A destination may need to ease pressure during its busiest period, strengthen a promising shoulder season or accept that a quieter period serves a pr

By Tony Hanyk, Director of Marketing & CX at Driftscape, with insights from tourism consultancy Bannikin Tourism teams make better decisions when they understand how residents experience their destination. Residents see where tourism supports local businesses, where visitor activity creates pressure and which community stories receive too little attention. Their input can guide destination planning, infrastructure priorities, local communications and programs that encourage p

The Sunny Trail is now live in The Dalles, giving residents and visitors a new way to discover local businesses, landmarks, parks and community organizations. The campaign runs from August 17 to September 18, 2026. Explore The Dalles has paired its paper passport with digital missions, local trivia, photo challenges and prize entries through Driftscape. Participants can use either version or take part in both. This is the first of Explore The Dalles’ seasonal trails to gain a