Launceston Central Tracked $398K in Local Spend with Driftscape
From 1 May to 30 June 2026, Launceston Central launched a Driftscape-powered shopping passport and competition.
The campaign generated:
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$398K+ verified customer spending
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2,954 contest entries
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1.6 entries per participating user
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Driftscape helps your team guide visitors to more places, promote local businesses, reduce manual work, and measure what worked.
Help Visitors Explore More
Guide visitors beyond the usual stops with rewards, tours, and scavenger hunts.
39,000
digital check-ins
Bruce County's rewards encouraged visitors to explore beyond the hotspots.
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Inspire Local Spend
Send visitors to more local shops with coupons, contests, digital trails, offers, and rewards.
2000
interactions in 2 days
Downtown Tempe connected festival visitors with local business specials.
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Save Hours of Staff Time
Build a useful visitor guide faster with AIListings, which can pull in local business details, images, and hours.
112
Business listings added in Minutes
Sitka launched a local business directory without building each listing by hand.
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Show Your Impact
See where visitors explore, what gets attention, and how campaigns perform with clear visitor data.
$167,000
in reported local spending
Launceston Central tracked spending from it's digital passport.
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Used by DMOs, BIAs, tourism teams, museums, and local partners to help visitors explore more.
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Create your visitor guide faster with AIListings, then add maps, rewards, trails, and tours to help visitors explore.
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Add Local Businesses
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FAQs
Q: What can I build with Driftscape?
You can build an interactive visitor guide with maps, local business listings, tours, trails, rewards, offers, and visitor engagement features. It helps visitors explore more places while giving your team a simple way to manage and measure the experience.
Q: How does Driftscape help DMOs, BIAs, BIDs and Chambers of Commerce?
Driftscape helps guide visitors to local shops, restaurants, attractions, and hidden gems through digital maps, trails, rewards, and offers. This gives businesses, attractions and hidden gems more visibility and gives visitors more reasons to explore.
Q: Do I need technical skills to set it up?
No. You can add your destination details, use AIListings to help create business listings, and preview your guide without coding or technical setup.
Q: How long does it take to get started?
You can create your account in less than a minute and start building right away. With AIListings, your team can quickly create local business listings with details, images, and hours.
Q: Is the free trial really free?
Yes. Your free trial gives you access to explore Driftscape and test the platform with your team. No credit card is required.
Q: Do I need an app to use Driftscape?
Driftscape works on your visitor's mobile browser by scanning a QR code or clicking a link. With a single click, your visitors can: Explore tours, places, participate with incentives & rewards and get instant directions from their current location. Note: Some features (like Offline Mode) require the Driftscape app (iOS & Android).
Create an online map + directory of your local gems, with photos & hours automatically pulled in
Turn your destination’s events and must-see places into a flexible, mobile-ready experience. In under 30 minutes, you’ll have an interactive guide that helps visitors explore, support local, and stay longer.
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