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Crescent Heights BIA Celebrates Asian Heritage Month with 5,000+ Interactions Through Driftscape

July 17, 2025

Redeeming offers in the Driftscape app helps to celebrate Asian heritage month in 2024

The Challenge: Static Tools, Missed Opportunities

Crescent Heights Village in Calgary is a culturally rich neighborhood with deep Asian roots and a growing mix of small businesses. Heading into Asian Heritage Month 2024, the BIA wanted to do more than post on social media or publish a list of events.

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But they faced a few common challenges:

  • Locals weren’t exploring beyond familiar spots

  • The BIA lacked tools to turn engagement into real-world visits

  • Print materials were costly, slow to update, and hard to measure

  • There was no clear way to track outcomes or demonstrate success to stakeholders

They needed a mobile-first approach that could activate community pride, drive measurable foot traffic, and support their member businesses in a meaningful way.

The Solution: A Local Culture App That Turns Exploration Into Action

To bring Asian Heritage Month to life, Crescent Heights BIA partnered with Driftscape to create a self-guided, gamified experience that celebrated the neighbourhood’s stories and businesses.
 

Here’s what they launched:

  • Interactive Points of Interest (POIs) mapped across the district to highlight cultural stories and Asian-owned businesses

  • A Points & Rewards system that encouraged visitors to check in at multiple spots

  • Coupons offering discounts on food and retail to incentivize return visits

  • A mobile-first experience that was easy to use and completely flexible—visitors could explore on their own schedule and create their own path
     

This was more than a campaign—it was a local movement built on digital exploration, pride of place, and repeat foot traffic.

The Results: 5,000+ Interactions and Real-World Business Impact

During May 2024, the campaign delivered powerful results:

  • 5,000+ POI views across the Asian Heritage Month content

  • Multiple return visits driven by coupon-based incentives—visitors returned days later to redeem offers they discovered through the app

  • Notable increases in foot traffic, especially to lesser-known businesses

  • The BIA avoided an estimated $6,850 in print costs by using Driftscape instead of producing guides and flyers

  • All engagement was tracked in real time, giving the BIA data to report back to stakeholders and plan future initiatives with confidence

What Made It Work

  • Creating a strong link between the app promotion and the cultural celebration of Asian Heritage Month

  • Mobile storytelling turned passive listings into cultural touch points

  • Coupon redemptions created return visits, a key win for small business owners

  • The platform was low effort to manage—no new hires or heavy lift required

  • The BIA could update, monitor, and promote content instantly with no reprinting or lag time

Key Takeaways

  • A local culture app can turn cultural celebrations into trackable, interactive events

  • Discounts and coupons not only drive first visits—they bring people back

  • Mobile tours increase engagement and visibility for under-the-radar businesses

  • BIAs can save time and money while still reaching more people

  • Real-time analytics let teams measure what works without tech overhead

  • Community-focused storytelling builds pride, participation, and positive press

Ready to Turn Your Cultural Event Into a Walkable Success?

Use Driftscape to launch an interactive mobile experience that engages your community, supports local businesses, and tracks results—without the paper chase.


Want to see the Points & Rewards feature in action? Explore the Feature

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Start your tour app today

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