Bruce County Boosts Visitor Engagement & Local Business Growth with Driftscape

The Challenge - improving visitor engagement

Before Driftscape, Bruce County’s Adventure Passport rewards program had its share of successes, but also faced several challenges that limited its long-term impact:

Engagement Challenges – While the program was well-loved by residents, participation from visitors decreased over time. The paper-based system for collecting and redeeming rewards was often seen as inconvenient, leading to lower engagement from tourists.

Limited Business Exposure – While the program promoted local attractions, it lacked direct incentives to encourage visitors to spend money at businesses and tourism establishments. This limited its potential to provide meaningful economic value to the local economy.

Operational Efficiencies – The Adventure Passport required considerable administrative effort to track visitor activity, update content, and maintain physical infrastructure such as maps and punch cards. This not only required significant time and resources but also posed logistical challenges in a large region.

High Printing Costs – The need to frequently update printed materials contributed to high operational costs. This reliance on physical infrastructure also made it difficult to adapt quickly to changes or incorporate new attractions into the program.
 

Recognizing the desire to better engage visitors while also supporting local businesses, Bruce County set out to create a more dynamic and flexible solution.
 

The goal was to create a system that would not only enhance the visitor experience but also provide tangible incentives for visiting local businesses and attractions. With a vast region and a growing demand for digital experiences, Bruce County needed a streamlined, tech-savvy platform that could deliver greater flexibility, more engaging rewards, and a stronger connection between visitors and the community.