Discover the enchantment of the holiday season at Riverview’s beloved annual Light Up Riverview festival, running from November 21 to January 5. This dazzling event transforms the scenic Riverfront Trail with over 40,000 twinkling lights, creating a stunning winter wonderland perfect for families, friends, and holiday enthusiasts. Whether you’re a local or visiting New Brunswick, this is the ultimate holiday event to kick off the season!
Mayor’s Light Launch - A Night to Remember The festivities begin with the highly anticipated Mayor’s Light Launch on November 21 at 7 p.m. at the Riverfront Gazebo. Join Mayor Andrew J. LeBlanc and the Town Council for an evening of music, treats, and the official lighting ceremony. Featuring live performances by FMU (Flea Market Underground) and engaging activities along the beautifully lit trail, this event sets the tone for a holiday season filled with joy and community spirit.
Get Merry & Bright - Decorate, Celebrate, and Win! Add to the festive cheer by participating in the Merry & Bright Challenge. Residents and businesses are invited to light up their properties with holiday decorations and showcase their creativity. Register by November 24 to have your dazzling display featured on a digital map (powered by Driftscape) and be entered to win exciting prizes, including gift cards to local bakeries and holiday treats for your team. It's a fantastic way to celebrate the season and bring the community together!
Driftscape: Your Ultimate Guide to Holiday Fun This year, Riverview has partnered with Driftscape, the interactive self-guided tour app, to make exploring the festival easier and more engaging than ever. With Driftscape, you can seamlessly navigate the Riverfront Trail, discover must-see holiday light displays, and locate all participating Merry & Bright Challenge locations. Dive deeper into the festive atmosphere by learning fun details about each illuminated stop. Download the app, or click to view here to ensure you experience every magical moment without missing a beat.
Celebrate, Explore, and Share the Joy Soak up the holiday spirit by strolling the Riverfront Trail, attending community events, and supporting local businesses. Don’t forget to snap some photos of your favorite displays and share them on social media using #LightUpRiverview to be part of the festive celebration.
Plan Your Visit Today Get ready to immerse yourself in holiday magic! For more information on schedules, event details, and how to register for the Merry & Bright Challenge, visit the Town of Riverview’s official website and make this holiday season one to remember.
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