Sept. 1st, 2021 | Ontario, CA - Gateway to 4 UNESCO World Heritage Sites, rugged badlands, majestic rocky mountains and timeless indigenous culture - Lethbridge has been known as the gateway to several incredible adventures over the years. This year, the destination is all set to take things a step ahead!
Keeping in mind the constantly evolving tourism landscape as well as the needs of the modern day traveller and its locals, Tourism Lethbridge has taken a proactive step toward innovative tourism by digitizing their destination.
Starting today, Lethbridge, in partnership with the Driftscape app, will provide its visitors access to an interactive exploration experience across the destinations highlights and its locals a unique opportunity to plan fun staycations while they uncover hidden gems that are often missed.
“Tourism Lethbridge is excited to share the rich history, nature and culture Lethbridge has to offer. With walking and audio tours on the Driftscape app we can help our visitors and locals better explore our vibrant city.” Says Stephen Braund, Marketing Director, Tourism Lethbridge
Did you know that Lethbridge is home to the Nikka Yuko Japanese Garden! This enchanting garden was originally designed to symbolize the international friendship between southern Alberta and Japan. Today, Nikka Yuko features a variety of events and exhibitions spotlighting Japanese culture, and the long history of Japanese people in Lethbridge.
With many such symbolic and exciting places mapped in the app, Tourism Lethbridge has successfully created a one-of-a-kind tourism opportunity for everyone across Canada to enjoy - be it on-location or from the comfort of their homes.
Additionally, the Driftscape app will empower Tourism Lethbridge to:
Create self-guided tours across their local area: Using audio, video and images, Tourism Lethbridge will soon be able to give their visitors a complete guided experience without the need for a personal guide or guidebook, while also helping create a COVID safe experience!
Deliver valuable and real-time information in a way that appeals to their visitors and locals the most, while helping them safely and conveniently plan their trip - even if on the go!
Notify visitors about unique local businesses and tourism highlights that surround them, as they explore the region.
Equip their locals and visitors with an easy to use trip planning tool, allowing them to create favourites and save the sites that they want to explore by building their own custom itineraries.
To take a detour from the ordinary and explore the magnificence of Lethbrdige, download the Driftscape app for free today!
About Tourism Lethbridge:
Tourism Lethbridge is proud to promote the city of Lethbridge to travellers around the world. As the hub to 4 UNESCO World Heritage sites in Southern Alberta and home to incredible local gems like Nikka Yuko Japanese Gardens and Fort Whoop-Up, Lethridge is an incredible place to visit.
Our Visitor Centre is open seven days a week during the summer months to best help visitors during their stay. RVers are welcome to the sani station in our ample parking lot. For those looking to explore the city before their trip, visit TourismLethbridge.com
Driftscape is a Canadian startup whose core product is a local discovery and travel app. The Driftscape app provides a platform for municipalities and unique cultural organizations to share their stories in an interactive and engaging fashion to a growing base of active users.
For users, the app is a personal guide that helps them explore their surroundings from the point of view of diverse local experts. The app also helps users discover places of interest, events, and tours from a growing list of content partners.
Available on iOS and Android devices, Driftscape is an ad-free platform dedicated to making local culture easier to discover. There are currently over 50 organizations using the app to share their stories and over 5000 points of interest, events, and tours across Canada.