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Field Guide: How to Design a Downtown Self-Guided Tour That Connects Culture to Local Retail
Want to build a downtown self-guided tour that actually drives foot traffic to local merchants? To make a walking route work for both cultural storytelling and retail visibility, your BIA must design them together. Learn how to map natural pause points, perform a street-level sidewalk audit to fix hidden friction, and utilize accurate point of interest performance metrics to prove economic exposure to your board.

Andrew Applebaum
Jul 77 min read
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