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Driftscape Blog

Two smartphones displaying the Driftscape digital tourism app over a sunset seaside scene with rock stacks and trees.

Digital Transformation in the Travel Industry: How DMOs Turn Local Assets into Interactive Self-Guided Trails

Digital transformation in the travel industry succeeds when destination teams stop trying to build custom apps and start packaging existing local assets—like film sets and downtown history—into self-guided, sidewalk-ready mobile trails.

Jun 27, 20245 min read

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