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How Driftscape and 17th Ave Made Halloween Spook-Tacular with an Interactive Trick-or-Treat Trail
17th Ave BIA & Driftscape Success!
The app-powered trick-or-treat trail transformed Halloween on Calgary's 17th Ave, doubling foot traffic (up 100% to 56,000 visitors) and boosting local sales by 50%. The Driftscape platform provided an interactive, map-based tour, guiding visitors to undiscovered businesses. This showcased the power of smart tourism to drive economic growth and enhance visitor engagement. A proven blueprint for DMOs/BIAs.

Andrew Applebaum
Dec 5, 20245 min read
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