Media Release - Tuesday 21 November: 2017 Driftscape now available on the App Store for Toronto


TORONTO, ON | Nov 21, 2017 - Driftscape is a mobile app that helps curious travellers and locals learn the story of their city. Users can explore the city’s site-specific history, culture, arts, and heritage all in one place. Read about Toronto’s indigenous history from First Story, its literature from Project Bookmark Canada, and much more from Toronto Historical Association, Queerstory, Jane’s Walk, and many other organizations already sharing content on Driftscape. (www.driftscape.com) Through the Driftscape app, users can explore places of interest, events and audio tours, and tailor what they see by selecting categories such as History, Music, Literature, and Curiosities, allowing for a richly-layered, customized experience. They can get alerts when they are near something they have expressed an interest in, and they can opt to view content from specific organizations.


Driftscape enables users to seamlessly discover what is around them at the time and place where it is most relevant, and it removes barriers for organizations wishing to share their content with a broader audience. Driftscape founders Chloe Doesburg and Fred McGarry were both working on the Driftscape concept independently before they met in 2015. As a co-founder of the music mapping project Track Toronto, Chloe glimpsed people’s desire to tell and hear authentic stories about specific places - those that they know well, and those that they are just discovering. Fred McGarry has spent the last 25 years of his career creating software tools designed to enable citizens who value natural, cultural, social and economic features of their local communities to better advocate for these resources.


“In the process of building Driftscape, we discovered countless fascinating local stories, as well as an eager audience - but there was no easy way for people to access these stories in the places they’re about - Driftscape exists to bridge this gap in a fun and interactive way.”


- Driftscape CEO, Chloe Doesburg.


Driftscape has launched in Toronto, working with 17 launch partners include Waterfront Toronto, Spacing and Toronto Arts Foundation.


Driftscape welcomes community organizations to join the platform, and share their stories with its growing user base. Driftscape is just getting started. They are looking for additional content partners, and new locations to launch the platform. The team behind Driftscape is split between Toronto and Waterloo, and has a mission to manage community-level content for community-level benefit. The Driftscape team believes that creating a platform where diverse stories can be shared will inspire a greater understanding of the spaces we inhabit and the people we share them with. Incorporated in September 2017, Driftscape brings together multiple perspectives on Toronto, all in one place. Plans include expanding to other cities and building an Android version.


Find them on twitter and facebook @DriftscapeApp and by e-mail at hi@driftscape.com.


Download Driftscape for Apple iOS today (www.driftscape.com/download_ios).


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Media Contact: Chloe Doesburg, Driftscape CEO: chloe.doesburg@driftscape.com, 647-240-2958

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