Ontario, Canada | Monday, Oct 19th, 2020 - With tourism spending having dropped by two-thirds (-66.3%) in the second quarter, Canadian visitor economy faces several new challenges. Despite this gloomy outlook, some Canadian cities continue to thrive with the help of their innovative destination marketing organizations - allowing them to re-imagine the future of tourism.
One such innovator is Tourism North Bay. The official destination marketing organization of North Bay, and Driftscape, a Canada based travel app, are launching their partnership this Monday, October 19th, 2020. To quote Steve Dreany, Executive Director, Tourism North Bay:
“Tourism North Bay is pleased to partner with Driftscape to enhance our website planning capability with curated routes and itineraries. This brings to our visitors the very best offerings to ensure an enjoyable experience while exploring our open spaces.”
This partnership is a result of North Bay's focus on encouraging its residents to shop local with regional projects. The team wanted to "go digital" and had talked about developing their own app for a while. Unfortunately, the costs and time involved made it seem impossible, or so it was until they came across the Driftscape app (available on Android & iOS for free) - a budget friendly way to have their own app minus the need to build or maintain the technical aspects of it!
By mapping tours, hiking trails, local businesses, landmarks, and other fun activities on the Driftscapes app, North Bay has ensured that it continues to be the “Gateway” to northern adventures through these unprecedented times. What’s more: the Driftscape app adds an extra edge to their visitor experience with the help of its Augmented Reality mode (available only to iOS users).
This innovative step towards creating virtual access to North Bay for its locals and visitors, is set to break COVID-19 tourism barriers and transform the way their visitors explore. It also allows North Bay to expand its geographic reach far and wide, helping them get a competitive edge over neighbouring cities, while attracting new explorers to their picturesque destination.
While October 19th marks the start of this unique partnership, Tourism North Bay boasts of an extensive plan designed to achieve a game changing approach to tourism.