Driftscape Blog

Crowds clustering at waterfronts, parks, or iconic landmarks leave downtown retailers empty. This case-study-led guide explores how Tourism Thunder Bay deployed 17 self-guided micro-tours to generate 25,000 views and a 1,000% engagement lift. Learn how to design 45-minute walking loops, audit 300-metre pedestrian sightlines, and bridge anchor foot traffic directly into independent storefronts.