Driftscape Blog

Planning a fall tourism campaign requires an early start. This eight-week framework for BIAs, DMOs, and chambers of commerce breaks down shoulder-season promotion into clear weekly tasks—from partner toolkits and sidewalk route testing to digital check-in tracking and board reporting.

Picture this: You’re standing in a quiet museum, perhaps a bit overwhelmed. You see a sign for an audio guide, and instantly, a dusty, old-fashioned device with crackly sound comes to mind, right? Maybe you even picture a monotone voice droning on, making you feel more bored than enlightened. (It’s a common image, and honestly, a few old guides probably earned it!)