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The Tour Guide That Works Around the Clock With No Extra Staff
Stop losing visitors when your doors close! Andrew explains how an audio tour guide app acts as a 24/7 digital concierge for BIAs and DMOs. Discover how towns like Riverview and Sussex use gamification and audio storytelling to drive foot traffic to local businesses and engage thousands of visitors without increasing staff workload. Learn the secret to scaling your destination's stories and saving thousands in print costs today.

Andrew Applebaum
Dec 23, 20254 min read


Emerging Travel Tech: 5 Impactful Data Trends Reshaping Tourism
Ever felt like you’re drowning in data, but still thirsty for real, actionable insights that actually help your destination thrive? It’s a common frustration for many of us in tourism. As a tourism data analyst or insights coordinator, you know data is crucial. But turning raw numbers into smart strategies? That's the real challenge. You're looking for clear trends to truly understand your visitors and make a measurable impact.

Andrew Applebaum
Oct 29, 20254 min read


Turn a Quiet Downtown into an Unforgettable Discovery Trail: How to Create Your Own City Tour
Ever looked at your town’s main street or a charming historic district and thought, "How do we make this truly come alive for visitors?" I get it. As tourism marketers and local business promoters, we often feel the pressure to create exciting experiences, but time and resources are always stretched thin. It’s hard to stand out, isn't it? We want to attract those curious travelers and empower local wanderers to truly explore, but without needing a huge budget or a dedicated t

Andrew Applebaum
Oct 17, 20255 min read


How to Build a Self-Guided Cycling Tour With an Audio Guide App
It's a crisp autumn day, and visitors want to get out and explore, but a staffed event is too much work. Learn how an audio guide app can help you create a low-cost, high-impact self-guided cycling tour. This guide shows you how to capture stories with your phone, map your route, and promote the tour to make it an unforgettable seasonal adventure.

Andrew Applebaum
Sep 22, 20254 min read


How to Create a Haunted Walking Tour With Spooky Audio (No Tour Guide Needed)
Looking to create a spooky Halloween experience? This guide shows how a walking tour audio app is the perfect low-cost solution for a self-guided haunted tour. Learn how to transform your community's spooky folklore into an engaging, self-guided adventure that drives visitor engagement and provides valuable data.

Andrew Applebaum
Sep 17, 20254 min read


How Do I Store Maps Offline in the Driftscape App?
Ever lost signal right when you needed it most? With Driftscape’s offline mode, visitors can explore tours, trails, and points of interest—even without Wi-Fi. From scenic hikes to heritage sites, offline maps make your destination more accessible, anywhere. Perfect for BIAs, museums, and rural tourism pros looking to stay connected with travelers—no signal required. Learn how to store maps offline and bring your stories to life, off the grid.

Andrew Applebaum
Jul 31, 20254 min read


Interactive Tourism Storytelling: Turning Static Signs into Story-Driven Strolls
Static signs aren’t enough to keep visitors engaged. Discover how interactive tourism storytelling turns historic markers into immersive experiences—through audio tours, gamification, and community voices. With real-world examples like Thunder Bay’s Haunted Tour and mobile-first tools like Driftscape, even small destinations can build deeper connections that boost engagement and visitor spend.

Andrew Applebaum
Jul 11, 20254 min read


How to Use a Mobile App for City Exploration to Make Public Art Discoverable
Discover how the City of Toronto is bringing its public art to life. Through a partnership with Driftscape, the city launched 50+ audio tours and fun, family-friendly augmented reality Quests. This modern approach makes culture more inclusive, turning the entire city into an interactive museum. Learn how digital storytelling can connect your community's streets to its stories, creating a more engaging visitor experience for destinations of any size.

Andrew Applebaum
Jun 26, 20255 min read


5 Practical Ways a Tourism App Can Help You Tell Your Destination's Story
A tourism app helps DMOs and BIAs connect visitors with what makes your destination unique. Learn five practical ways to use digital tools like self-guided tours and audio clips to start telling your destination's story, even with a small budget.

Andrew Applebaum
Apr 28, 20255 min read
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