Driftscape News  & Blogs

Ever felt like you’re drowning in data, but still thirsty for real, actionable insights that actually help your destination thrive? It’s a common frustration for many of us in tourism. As a tourism data analyst or insights coordinator, you know data is crucial. But turning raw numbers into smart strategies? That's the real challenge. You're looking for clear trends to truly understand your visitors and make a measurable impact.

Ever looked at your town’s main street or a charming historic district and thought, "How do we make this truly come alive for visitors?" I get it. As tourism marketers and local business promoters, we often feel the pressure to create exciting experiences, but time and resources are always stretched thin. It’s hard to stand out, isn't it? We want to attract those curious travelers and empower local wanderers to truly explore, but without needing a huge budget or a dedicated t

It's a crisp autumn day, and visitors want to get out and explore, but a staffed event is too much work. Learn how an audio guide app can help you create a low-cost, high-impact self-guided cycling tour. This guide shows you how to capture stories with your phone, map your route, and promote the tour to make it an unforgettable seasonal adventure.

Looking to create a spooky Halloween experience? This guide shows how a walking tour audio app is the perfect low-cost solution for a self-guided haunted tour. Learn how to transform your community's spooky folklore into an engaging, self-guided adventure that drives visitor engagement and provides valuable data.

Ever lost signal right when you needed it most? With Driftscape’s offline mode, visitors can explore tours, trails, and points of interest—even without Wi-Fi. From scenic hikes to heritage sites, offline maps make your destination more accessible, anywhere. Perfect for BIAs, museums, and rural tourism pros looking to stay connected with travelers—no signal required. Learn how to store maps offline and bring your stories to life, off the grid.

Static signs aren’t enough to keep visitors engaged. Discover how interactive tourism storytelling turns historic markers into immersive experiences—through audio tours, gamification, and community voices. With real-world examples like Thunder Bay’s Haunted Tour and mobile-first tools like Driftscape, even small destinations can build deeper connections that boost engagement and visitor spend.

Discover how the City of Toronto is bringing its public art to life. Through a partnership with Driftscape, the city launched 50+ audio tours and fun, family-friendly augmented reality Quests. This modern approach makes culture more inclusive, turning the entire city into an interactive museum. Learn how digital storytelling can connect your community's streets to its stories, creating a more engaging visitor experience for destinations of any size.

In today’s experience-driven tourism economy, having the right digital tools is no longer a nice-to-have—it’s essential. As visitor...