Driftscape Blog

Stop treating mobile tourism tools like digital brochures. This practical field guide by digital tourism expert Andrew Applebaum outlines how BIA teams and municipalities can transform static historical signs into interactive trails that drive measurable foot traffic and tracked spending directly into local merchant shops.

Stop pitching local merchants on vague ideas like "destination exposure." To get busy business owners to support your next digital trail or passport app, you need a strategy that requires zero staff training and respects their street-level reality. Here is a practical framework for conducting sidewalk audits, delegating roles, and choosing low-lift tactics that fit small municipal budgets.