Driftscape Blog

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How to Build a Board-Reporting Template for App Analytics That Proves Real Campaign Value

Stop defending vague click counts to your board or city council. This operational reporting template breaks your tourism app analytics into six functional layers—Attention, Interest, Participation, Offer Use, Partner Feedback, and Spending—to help you state exactly what your data proves on the ground.

Andrew Applebaum

2 days ago6 min read