Driftscape Blog

A Destination Management Organization (DMO) does far more than run ads, it coordinates local businesses, builds seasonal itineraries, and spreads visitor foot traffic. Learn what a DMO is responsible for during the fall shoulder season, how it unifies local experiences, and how municipalities and merchants can prepare together.

Planning a fall tourism campaign requires an early start. This eight-week framework for BIAs, DMOs, and chambers of commerce breaks down shoulder-season promotion into clear weekly tasks—from partner toolkits and sidewalk route testing to digital check-in tracking and board reporting.