Driftscape Blog

Stop evaluating tourism apps based on flashy design aesthetics. Use this practical decision guide from digital tourism expert Andrew Applebaum to audit your team's real operational bandwidth, address cell service dead zones, and select a platform your team can update without hiring an external software engineer.

Stop handing out paper maps that fail to track visitor behavior. This operational field guide reveals how to transition to an interactive digital destination guide that converts traveler attention into measurable merchant foot traffic. Discover how to structure themed paths, utilize proximity-based incentives, and execute an on-the-ground sidewalk audit. Stop guessing your economic impact and start capturing the exact street-level spending and check-in data your board needs t

Stop guessing how many printed visitor guides end up in the trash. This practical field guide shows BIAs and tourism teams how to successfully transition merchant promotions from paper coupon books to digital shopping passports, verify routes using simple sidewalk audits, and track real engagement without burdening busy store clerks.