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Self Guided Experiences: How to Keep Visitors Engaged Without Staff On-Site
Don't let your visitor engagement end when your office closes. Learn how BIAs and DMOs are using self guided digital tours and scavenger hunts to drive foot traffic and support local businesses 24/7—all without adding a single person to the payroll.

Andrew Applebaum
Feb 243 min read


What Is a Self Guided Tour? Formats, Costs, and What Visitors Expect
Think you need a huge budget and a fleet of guides to offer a world-class tour? Think again. We’re breaking down exactly what is a self guided tour and how BIAs and DMOs are using digital tools like Driftscape to save thousands on print costs while driving massive visitor engagement. From scavenger hunts by the Downtown Carleton Place BIA to audio tours at the Michigan Heroes Museum, learn how to turn your town's stories into a 24/7 visitor experience.

Andrew Applebaum
Feb 103 min read


How to Design a Winter Walking Tour That Locals Actually Use
Don't let the January slump quiet your streets. Learn how to design a winter walking tour app experience that locals actually use. By combining "warm-up" points, audio storytelling, and digital rewards, you can transform your downtown into an immersive winter destination that supports local businesses even in the coldest months.

Andrew Applebaum
Dec 25, 20254 min read


Create a Fall Heritage Walk: A Self-Guided Tour to Explore History, Foliage, and Local Shops
Fall is the perfect time for a heritage walk! Learn how a digital app for heritage sites can help you create a seasonal self-guided tour that drives visitor engagement and supports local businesses. This guide covers everything from mapping your route to adding scavenger hunt elements and using a mobile tour platform to bring history to life.

Andrew Applebaum
Sep 8, 20254 min read
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