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Self Guided Experiences: How to Keep Visitors Engaged Without Staff On-Site
Don't let your visitor engagement end when your office closes. Learn how BIAs and DMOs are using self guided digital tours and scavenger hunts to drive foot traffic and support local businesses 24/7—all without adding a single person to the payroll.

Andrew Applebaum
Feb 243 min read


How to Design a Winter Walking Tour That Locals Actually Use
Don't let the January slump quiet your streets. Learn how to design a winter walking tour app experience that locals actually use. By combining "warm-up" points, audio storytelling, and digital rewards, you can transform your downtown into an immersive winter destination that supports local businesses even in the coldest months.

Andrew Applebaum
Dec 25, 20254 min read


Create a Fall Heritage Walk: A Self-Guided Tour to Explore History, Foliage, and Local Shops
Fall is the perfect time for a heritage walk! Learn how a digital app for heritage sites can help you create a seasonal self-guided tour that drives visitor engagement and supports local businesses. This guide covers everything from mapping your route to adding scavenger hunt elements and using a mobile tour platform to bring history to life.

Andrew Applebaum
Sep 8, 20254 min read


How to Choose a Community Walking Tour Tool That Small Teams Can Actually Maintain
Stop wasting endless staff hours on custom app updates that your team can't manage long-term. This practical field guide by digital tourism expert Andrew Applebaum outlines exactly how to choose a low-admin community walking tour tool that stands up to street-level operational constraints, low cellular signals, and shifting merchant hours.

Andrew Applebaum
Aug 25, 20255 min read


Choosing a Tourism Storytelling Platform: An Operational Evaluation Guide
Don't choose a tourism platform based solely on a pretty interface. To protect a small team from administrative burnout, software must be evaluated on street-level constraints: data entry loads, cellular gaps, and board-level reporting needs. This guide breaks down the operational evaluation framework used by digital tourism experts.

Andrew Applebaum
Jul 15, 20255 min read
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