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How to Use a Mobile App for City Exploration to Make Public Art Discoverable
Discover how the City of Toronto is bringing its public art to life. Through a partnership with Driftscape, the city launched 50+ audio tours and fun, family-friendly augmented reality Quests. This modern approach makes culture more inclusive, turning the entire city into an interactive museum. Learn how digital storytelling can connect your community's streets to its stories, creating a more engaging visitor experience for destinations of any size.

Andrew Applebaum
Jun 26, 20255 min read


7 Quick Wins to Get More Out of Your Tourism App Analytics This Summer
Want better results from your digital tools? Learn how to move the needle on your app analytics with simple, actionable tweaks you can implement in a single afternoon.

Andrew Applebaum
Jun 17, 20255 min read


5 Practical ways that tourism technology can help you tell your destination's story
Is your destination's story being heard? Learn 5 practical ways to leverage tourism technology to create immersive experiences and drive measurable growth for DMOs and BIAs.

Andrew Applebaum
Apr 28, 20254 min read


How Tourism Can Benefit from Loyalty and Rewards Programs
Discover how to transform the visitor experience with digital loyalty programs. Learn how tourism organizations use points and rewards to support local businesses and collect smart data.

Andrew Applebaum
Apr 23, 20255 min read


How to Build a Walking Tour That Boosts Local Business Foot Traffic
Turn passive wanderers into active customers. Discover how to design and launch a self-guided walking tour that highlights local stories and drives revenue to your business community.

Andrew Applebaum
Apr 21, 20254 min read


How to Choose the Right Mobile Tourism App for Your Destination Marketing Organization
Selecting a mobile tourism app is a high-stakes decision for any destination marketing organization. Learn which features drive visitor engagement and support local BIAs.

Andrew Applebaum
Mar 31, 20254 min read


Empower Visitors: Why a Trip Planning App is Key for Your Destination
In a digital-first world, travelers expect more than just a map. Learn how a robust trip planning app can transform the visitor journey with AR, offline navigation, and personalized itineraries to drive engagement for your destination.

Andrew Applebaum
Mar 10, 20255 min read


How to Use Interactive Maps and Analytics for Engaging Modern Tourists
Move beyond static wayfinding. Learn how smart tourism tools and real-time analytics in app help DMOs and BIAs create immersive visitor experiences.

Andrew Applebaum
Nov 5, 20244 min read


Destination Marketing Strategies that speak to Modern Visitors
Discover how DMOs and BIAs are evolving their destination marketing strategies to meet the needs of modern travelers through digital storytelling, AR, and self-guided experiences.

Andrew Applebaum
Nov 4, 20244 min read


Essential Tourism Marketing Strategies: How Digital Platforms Drive Engagement
Learn how to future-proof your destination by integrating digital transformation, augmented reality, and personalized data into your tourism marketing strategies to create unforgettable visitor experiences.

Andrew Applebaum
Jul 27, 20244 min read


Indigenous Self Guided Tours: Empowering Authentic Community Storytelling
Learn how digital tools are revolutionizing Indigenous tourism by putting the power of storytelling back into the hands of the community, fostering deeper visitor connections and economic growth.

Andrew Applebaum
Apr 22, 20214 min read


Empowering Indigenous Self-Guided Tours with Digital Storytelling
Visitors seek authentic experiences. Indigenous self-guided tours offer digital, respectful, and flexible ways to engage with the land and its original peoples, supporting cultural preservation and self-representation.

Andrew Applebaum
Dec 15, 20173 min read
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