Driftscape Blog

Colorful teepee decorated with handprints and a sunburst design, set in a garden with green plants and red flowers. Bright, sunny day.

Self-Guided Tour Field Guide: How DMO Tourism Teams Can Transition from Print to Tracked Digital Trails

Transitioning from paper maps to digital self-guided tours helps DMOs eliminate print waste while tracking real foot traffic. Learn how to curate a focused route, deploy sidewalk-level QR signage, and report accurate visitor engagement to council without overclaiming economic impact.

Andrew Applebaum

Feb 54 min read