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How to Build a Cultural Tourism App Strategy Local Merchants Will Actually Support
Stop pitching local merchants on vague ideas like "destination exposure." To get busy business owners to support your next digital trail or passport app, you need a strategy that requires zero staff training and respects their street-level reality. Here is a practical framework for conducting sidewalk audits, delegating roles, and choosing low-lift tactics that fit small municipal budgets.

Andrew Applebaum
Apr 28, 20255 min read
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