top of page
Driftscape Blog
Search


Modernizing museum interpretation without flattening the story
Many museums worry that using a museum tour app means oversimplifying their history. But digital tools do not have to flatten the story. They simply change how information is organized. By using layered content and audio interpretation, you can preserve the nuance of your research while making it more accessible to visitors. This post explores how to modernize your interpretation strategy, featuring insights from the Michigan Heroes Museum’s successful audio tour.

Andrew Applebaum
May 215 min read


Tourism Technology Stack: The Tools Modern DMOs Use to Drive Visitation
Stop being a "folder-filler" and start being a digital concierge. Andrew breaks down how a smart tourism technology stack is helping DMOs and BIAs save thousands on print costs while driving massive engagement. Learn from real-world wins like Thunder Bay’s 25,000-view haunted house tour and see how the right digital tools can turn your local gems into a 24/7 immersive travel experience. It's time to work smarter, not harder.

Andrew Applebaum
Jan 223 min read


Turn a Quiet Downtown into an Unforgettable Discovery Trail: How to Create Your Own City Tour
Ever looked at your town’s main street or a charming historic district and thought, "How do we make this truly come alive for visitors?" I get it. As tourism marketers and local business promoters, we often feel the pressure to create exciting experiences, but time and resources are always stretched thin. It’s hard to stand out, isn't it? We want to attract those curious travelers and empower local wanderers to truly explore, but without needing a huge budget or a dedicated t

Andrew Applebaum
Oct 17, 20255 min read


Create a Fall Heritage Walk: A Self-Guided Tour to Explore History, Foliage, and Local Shops
Fall is the perfect time for a heritage walk! Learn how a digital app for heritage sites can help you create a seasonal self-guided tour that drives visitor engagement and supports local businesses. This guide covers everything from mapping your route to adding scavenger hunt elements and using a mobile tour platform to bring history to life.

Andrew Applebaum
Sep 8, 20254 min read


From Stone Markers to Digital Memories: How to Transform a Heritage Site
As an Indigenous tourism planner, a parks officer, or a cultural site manager, you know the immense value of the stories embedded in your landscape. From ancient trails to historic buildings, these places hold incredible power. But how do you bridge the gap between a static stone marker and a vibrant, deeply personal memory for every visitor, especially with limited staff and resources? (It’s a common challenge, connecting past to present in a meaningful way!)

Andrew Applebaum
Aug 29, 20255 min read


Bring Culture to Life: How One Cultural Site App Can Make History Feel Personal
Have you ever felt like creating an amazing self-guided tour means you need a massive budget and a dedicated tech team? As a tourism pro,...

Andrew Applebaum
Aug 27, 20254 min read


Give Your Heritage Site a Digital Voice That Speaks to Every Generation
Struggling to engage all visitors at your heritage site? Discover how a digital app can bring your stories to life, captivate younger audiences, and offer personalized, interactive experiences. Learn how to reach wider audiences, enhance exploration, and gain valuable insights, making your site a must-visit cultural destination!

Andrew Applebaum
Aug 1, 20254 min read


How Do I Store Maps Offline in the Driftscape App?
Ever lost signal right when you needed it most? With Driftscape’s offline mode, visitors can explore tours, trails, and points of interest—even without Wi-Fi. From scenic hikes to heritage sites, offline maps make your destination more accessible, anywhere. Perfect for BIAs, museums, and rural tourism pros looking to stay connected with travelers—no signal required. Learn how to store maps offline and bring your stories to life, off the grid.

Andrew Applebaum
Jul 31, 20254 min read


Ignite Discovery: How a Local Culture App Transforms Visitor Engagement for Destinations
Discover how Oakville used a local culture app to connect visitors and residents to hidden gems, history, and local businesses. With real-time updates, self-guided tours, and multimedia storytelling, Driftscape helps destinations like Oakville transform casual visits into meaningful cultural journeys.

Andrew Applebaum
Aug 25, 20214 min read


CTV Features the Six Nations Tourism & Driftscape Partnership
In their recent segment, CTV featured the launch of Six Nations Tourism and Driftscape's Partnership.

Driftscape
May 17, 20211 min read
bottom of page