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Think Museum Audio Guides Are Boring? Let’s Bust That Myth (and Prove It’s Wrong)
Picture this: You’re standing in a quiet museum, perhaps a bit overwhelmed. You see a sign for an audio guide, and instantly, a dusty, old-fashioned device with crackly sound comes to mind, right? Maybe you even picture a monotone voice droning on, making you feel more bored than enlightened. (It’s a common image, and honestly, a few old guides probably earned it!)

Andrew Applebaum
Oct 244 min read


Visitors Keep Asking These Questions: Your Historical Site App Can Answer Them All
As a historical site manager, cultural centre curator, or Indigenous tourism planner, you're passionate about the stories your site holds. You want every visitor to walk away feeling truly connected, like they've stepped back in time or deeply understood a significant narrative. But doesn't it often feel like you're answering the same questions over and over, or that visitors are missing key details because they're on a tight schedule? (I hear you; it’s tough to be everywhere

Andrew Applebaum
Oct 155 min read


How to Launch a Heritage Walk That Locals & Visitors Love
Is your town's history hiding on dusty plaques? Learn how a modern heritage walk app can transform historical sites into a dynamic, self-guided adventure for locals and visitors. This guide provides a 5-step checklist for creating a compelling heritage walk, from unearthing stories to gamifying the experience for greater engagement.

Andrew Applebaum
Oct 64 min read


How Food Trails and Coupons Can Inspire Autumn Exploration
Looking for a new way to get visitors exploring this fall? Learn how a seasonal food trail and a smart coupon management app can drive foot traffic, boost local business, and create an immersive culinary experience. This guide will show you how to use digital coupons to turn a simple activity into a profitable community campaign.

Andrew Applebaum
Oct 33 min read


How to Create a Haunted Walking Tour With Spooky Audio (No Tour Guide Needed)
Looking to create a spooky Halloween experience? This guide shows how a walking tour audio app is the perfect low-cost solution for a self-guided haunted tour. Learn how to transform your community's spooky folklore into an engaging, self-guided adventure that drives visitor engagement and provides valuable data.

Andrew Applebaum
Sep 174 min read


Back-to-School, Back to Exploring: How Travel Guide Apps Can Inspire Local Fall Adventures
The post-summer lull is a perfect time to inspire local exploration! Learn how a customizable interactive travel guide app can create engaging, self-guided tours that motivate residents and visitors to support local businesses. This guide helps you create themed adventures, gamify the experience with rewards, and promote the story to boost engagement.

Andrew Applebaum
Sep 23 min read


From Stone Markers to Digital Memories: How to Transform a Heritage Site
As an Indigenous tourism planner, a parks officer, or a cultural site manager, you know the immense value of the stories embedded in your landscape. From ancient trails to historic buildings, these places hold incredible power. But how do you bridge the gap between a static stone marker and a vibrant, deeply personal memory for every visitor, especially with limited staff and resources? (It’s a common challenge, connecting past to present in a meaningful way!)

Andrew Applebaum
Aug 295 min read


Choosing a Mobile Tour Platform That Turns First-Timers Into Fans
Ever felt like you're playing a guessing game with your visitors? You've got amazing local stories, beautiful natural spaces, or vibrant downtowns, but how do you make sure every single person truly discovers them, beyond a brochure or static map? As a DMO marketing manager, BIA director, or parks officer, you're constantly looking for that "aha!" moment for your guests. The challenge is, how do you deliver a personal, engaging experience at scale without stretching your team

Andrew Applebaum
Aug 155 min read


10 Reasons the Best City Tour Apps Are Now Essential for Destination Marketing
Discover why top destinations are turning to the best city tour app to boost tourism, reduce print costs, and keep visitors engaged. From self-guided tours to real-time updates and gamified exploration, mobile solutions like Driftscape make it easier than ever to market your city. Learn how destinations like Bruce County and Buxton Museum are using apps to modernize their tourism strategies—and why now's the time to go digital.

Andrew Applebaum
Jul 30, 20213 min read
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