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How to Build an Interactive Public Art Trail That Drives Local Foot Traffic
Stop planning your destination's mobile trails entirely from a desk spreadsheet. To build a public art trail that successfully converts cultural attention into merchant foot traffic, you must design the experience from the sidewalk up. Learn how to structure low-lift merchant offers, manage your content workload, and use location-triggered mobile storytelling to connect culture and commerce.

Andrew Applebaum
Jun 26, 20255 min read
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