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How BIAs Use Mobile App Analytics to Defend Marketing Budgets
Stop guessing if your downtown marketing campaigns are actually helping your main street merchants. Learn how to move away from vague impressions and use precise mobile tourism app analytics—like point of interest views, digital check-ins, and coupon redemptions—to capture verifiable street-level traffic and confidently prove marketing ROI to your BIA board.
Andrew Applebaum
Jun 17, 20255 min read
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