Driftscape Blog

Stop wasting time on generic off-season marketing campaigns that stall out on the ground. This practical field guide by digital tourism expert Andrew Applebaum outlines exactly how lean destination teams can design shoulder-season and winter routes that drive traffic to open businesses using low-maintenance, centralized reward structures.

Planning a seasonal haunted walk doesn't require live tour guides or expensive physical setups. Discover how tourism teams use digital travel storytelling to map local folklore, drive evening foot traffic to local businesses, and launch low-overhead seasonal experiences.