Driftscape Blog

What is a self-guided tour, and how do you design one that visitors finish? Digital tourism expert Andrew Applebaum outlines the operational mistakes destinations make, how to map out physical paths for real-world momentum, and how to audit your route at the sidewalk level to prevent early visitor drop-off.

Planning a seasonal haunted walk doesn't require live tour guides or expensive physical setups. Discover how tourism teams use digital travel storytelling to map local folklore, drive evening foot traffic to local businesses, and launch low-overhead seasonal experiences.