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How Digital Shopping Passports Help Track Local Spending
A digital shopping passport can help tourism teams track more than campaign attention. See how Launceston Central recorded POI views, contest entries, unique users, and $322,114.70 in customer spending, plus how to report those results clearly to boards and local businesses.

Andrew Applebaum
2 days ago9 min read


Modern Tourism Marketing: How Digital Platforms Help Destinations Drive Deeper Engagement
Discover how digital tools and shared platforms can refresh your tourism marketing strategies to reach more visitors and tell more immersive local stories.

Andrew Applebaum
Jul 27, 20245 min read
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