Driftscape News  & Blogs

The holiday season is a massive opportunity for small towns and BIAs, but the pressure to drive foot traffic is real. The solution isn't a bigger budget—it's a smart, self guided walking tour that leverages your existing charm. We’ve collected 10 fresh, engaging ideas—from 'Elf Hunts' to 'Ugly Sweater Showcases'—to help you launch a rewarding, low-staffing campaign that gets people shopping local and exploring your main street this winter.

Ever feel the pressure of the changing seasons, wondering how to keep your town buzzing year-round, not just during peak times? As a small-town tourism marketer or a BIA communications manager, you know that visitors often have specific interests tied to the time of year. But translating that into concrete, engaging tourism marketing strategies that actually work can be a real head-scratcher, especially with limited time and resources.

Ever feel like your visitors are just skimming the surface of your destination, missing out on the real heart of the community? Or worse, that your local residents aren't truly engaging with the unique stories and businesses right in their own backyard? It's a common challenge for DMOs and BIAs: how do you foster deeper connections and create a lasting impression with limited resources? Often, they're looking for an immersive travel experience that's just not easy to find on

Picture this: You’re standing in a quiet museum, perhaps a bit overwhelmed. You see a sign for an audio guide, and instantly, a dusty, old-fashioned device with crackly sound comes to mind, right? Maybe you even picture a monotone voice droning on, making you feel more bored than enlightened. (It’s a common image, and honestly, a few old guides probably earned it!)

As an event coordinator or festival planner, you pour your heart into creating unforgettable moments. You dream of every attendee feeling truly immersed, discovering new artists, and staying connected long after the last curtain call. But how do you extend that magic beyond the physical event space, especially when your audience is on the go and hungry for more? (It’s a real challenge, making an ephemeral event leave a lasting digital footprint!)

Don't let a small budget stop you from creating an incredible audio tour! This how-to guide shows budget-conscious tourism teams how to use a smartphone to record high-quality audio content and launch a self-guided experience. With a simple script and the right audio tour app, you can bring your destination’s stories to life and enhance visitor engagement without spending a fortune.

DMOs can now launch a custom digital tour guide in minutes using Driftscape’s free trial. Just enter your top places — our AI fills in the photos, hours, and descriptions automatically. Map mode, directions, and even AR included. It’s fast, shareable, and built to show what your destination could look like with smart tourism tools.

Is your town's history hiding on dusty plaques? Learn how a modern heritage walk app can transform historical sites into a dynamic, self-guided adventure for locals and visitors. This guide provides a 5-step checklist for creating a compelling heritage walk, from unearthing stories to gamifying the experience for greater engagement.

Don’t let visitor engagement end at your museum's doors! Learn how to use a museum tour app to create self-guided, outdoor experiences that connect your institution to the community. From seasonal scavenger hunts to historical walking tours, discover six creative ways to leverage the autumn season and keep visitors engaged with your stories long after they've left your exhibits. It's a simple, powerful way to extend your reach and show that the best stories are found right ou

It's a crisp autumn day, and visitors want to get out and explore, but a staffed event is too much work. Learn how an audio guide app can help you create a low-cost, high-impact self-guided cycling tour. This guide shows you how to capture stories with your phone, map your route, and promote the tour to make it an unforgettable seasonal adventure.

Looking to attract more visitors this Halloween? This guide shows how to boost tourism this spooky season by using a self-guided tour app. Get 20 creative ideas for spooky tours and scavenger hunts that engage both locals and visitors, while also supporting local businesses and generating valuable buzz.

Looking to create a spooky Halloween experience? This guide shows how a walking tour audio app is the perfect low-cost solution for a self-guided haunted tour. Learn how to transform your community's spooky folklore into an engaging, self-guided adventure that drives visitor engagement and provides valuable data.

It's a huge opportunity for local farms and businesses this fall, but how do you make it all feel like one cohesive event? Learn how an interactive tour guide app can connect farms, local shops, and visitors into a seamless, self-guided tour that boosts foot traffic and celebrates the best of the season.

The busy summer season is over, but fall is a huge opportunity to keep the momentum going. A local culture app helps you create engaging campaigns that inspire visitors to explore your entire town, supporting local businesses and extending their stay. Learn how to launch a themed tour with gamification and rewards to drive foot traffic and track your success.

Looking to attract more visitors this Halloween? This guide shows how to boost tourism this spooky season by using a self-guided tour app. Get 20 creative ideas for spooky tours and scavenger hunts that engage both locals and visitors, while also supporting local businesses and generating valuable buzz.

Fall is the perfect time for a heritage walk! Learn how a digital app for heritage sites can help you create a seasonal self-guided tour that drives visitor engagement and supports local businesses. This guide covers everything from mapping your route to adding scavenger hunt elements and using a mobile tour platform to bring history to life.

The post-summer lull is a perfect time to inspire local exploration! Learn how a customizable interactive travel guide app can create engaging, self-guided tours that motivate residents and visitors to support local businesses. This guide helps you create themed adventures, gamify the experience with rewards, and promote the story to boost engagement.

Ever felt like creating an amazing self-guided tour means you need a massive budget and a dedicated tech team? As a tourism pro, I know the drill: tight resources, endless tasks, and the pressure to engage visitors effectively. It often feels like you need some secret wizardry to bring your local stories to life, especially when you're managing a Destination Marketing Organization (DMO), a Business Improvement Area (BIA), or a cultural attraction. (Spoiler alert: You absolute

Spanish auto-translation is now live in Driftscape. 100% of your English content—tours, POIs, listings, captions—can be viewed in Spanish (and French) by default, no extra uploads or cost. Visitors can switch a single item to Spanish (or French) or set the whole app language. Powered by Google Translate, with full control to edit phrasing in the CMS. Reach more travelers and boost engagement without changing your workflow.

Ever felt that surge of pride when someone truly "gets" your town? As a BIA manager, chamber director, or tourism coordinator, you know the unique stories, hidden gems, and vibrant businesses that make your community special. But how do you share that magic beyond official guides and brochures, especially when resources are tight and a dedicated tech team feels like a pipe dream? (Believe me, I hear you!) It's all about delivering an amazing immersive travel experience.