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The Fall Tourism Playbook: 10 Digital Ways to Boost Visitor Engagement This Season
As summer winds down, you're probably already thinking about the next season. The big question is: How do you keep the tourism momentum...

Andrew Applebaum
Sep 43 min read


You Don’t Need Fancy Tools—Just a Vision. Here’s How to Create a Tour They’ll Love
Ever felt like creating an amazing self-guided tour means you need a massive budget and a dedicated tech team? As a tourism pro, I know the drill: tight resources, endless tasks, and the pressure to engage visitors effectively. It often feels like you need some secret wizardry to bring your local stories to life, especially when you're managing a Destination Marketing Organization (DMO), a Business Improvement Area (BIA), or a cultural attraction. (Spoiler alert: You absolute

Andrew Applebaum
Aug 256 min read


What Makes Visitors Stay, Explore, and Recommend? Your Platform Might Be the Key
As a DMO marketing manager or tourism data analyst, you're constantly asking: what truly makes visitors fall in love with our destination? We pour resources into incredible attractions and events, but how do we know what’s actually resonating, driving longer stays, and inspiring those valuable recommendations? It’s like trying to navigate a dense fog without a compass – you’re moving forward, but are you headed in the best direction? (I've definitely wrestled with vague visit

Andrew Applebaum
Aug 195 min read


You Don’t Need a Tech Team to Build a Tour That Locals Love and Tourists Share
Ever felt that surge of pride when someone truly "gets" your town? As a BIA manager, chamber director, or tourism coordinator, you know the unique stories, hidden gems, and vibrant businesses that make your community special. But how do you share that magic beyond official guides and brochures, especially when resources are tight and a dedicated tech team feels like a pipe dream? (Believe me, I hear you!) It's all about delivering an amazing immersive travel experience.

Andrew Applebaum
Aug 75 min read


How Do I Store Maps Offline in the Driftscape App?
Ever lost signal right when you needed it most? With Driftscape’s offline mode, visitors can explore tours, trails, and points of interest—even without Wi-Fi. From scenic hikes to heritage sites, offline maps make your destination more accessible, anywhere. Perfect for BIAs, museums, and rural tourism pros looking to stay connected with travelers—no signal required. Learn how to store maps offline and bring your stories to life, off the grid.

Andrew Applebaum
Jul 314 min read


How to Build a Walking Tour That Boosts Local Business Foot Traffic
Want more visitors exploring your main street—not just Googling it from the hotel? Whether you're part of a Destination Marketing Organization (DMO), a Business Improvement Area (BIA), a local museum, or a tourism office, a well-crafted walking tour can do more than guide people around. It can turn passive wanderers into active customers. Here's how to create a map-based experience that doesn't just show people around but leads them right to your community's heartbeat: its bu

Andrew Applebaum
Apr 214 min read
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