Ontario, Canada | Jan 28th, 2020 - Popularly known as the “Jewel of the Kawarthas”, Fenelon Falls is a village located in Kawartha Lakes. Filled with unique shops, dining experiences, landmarks and outdoor activities; this picturesque village has offered something for everyone over the past several years. So, when the COVID-19 pandemic hit and tourism trends began to shift, this quaint village faced an unprecedented challenge: “How to become the chosen destination for visitors, offering a safe tourism experience in any given environment?”.
With this mission and a “go digital” mandate in mind, Fenelon Falls embarked on a new journey. Supported by an innovative partnership with a Canadian augmented reality tourism app co. - Driftscape.
“The launch of the Fenelon Falls Driftscape app is a great way for the Fenelon Falls & District Chamber of Commerce to showcase our community in a COVID friendly way to visitors and encourage local residents to learn something new about their hometown.“
Says Marylee Boston, Manager | Fenelon Falls & District Chamber of Commerce
With the help of Driftscape, Fenelon Falls will:
Answer the question “what is there to do here”: Fenelon Falls will be able to bring information right to their visitors fingertips with the app
Digitize Visitor Center Services: Complementing their visitor center, the app allows them to share tourism information
Create self-guided tours: The app's capabilities to create interactive self-guided tours with audio and video enhancements, Fenelon Falls will help visitors discover the hidden gems in a covid-safe way
Keep their locals & visitors updated: With the help of the app, Fenelon Falls will be able to share realtime information about the destination
Help locals rediscover their backyard: With location aware notifications, locals will uncover hidden gems they didn’t know about and will be able to re-discover their own backyard in a whole new way
Support local businesses during and after the pandemic: By highlighting their local businesses in the app, Fenelon Falls will be able to drive awareness and footfall to them.