Driftscape News  & Blogs

Ever felt like you’re drowning in data, but still thirsty for real, actionable insights that actually help your destination thrive? It’s a common frustration for many of us in tourism. As a tourism data analyst or insights coordinator, you know data is crucial. But turning raw numbers into smart strategies? That's the real challenge. You're looking for clear trends to truly understand your visitors and make a measurable impact.

As a DMO marketing manager or tourism data analyst, you're constantly asking: what truly makes visitors fall in love with our destination? We pour resources into incredible attractions and events, but how do we know what’s actually resonating, driving longer stays, and inspiring those valuable recommendations? It’s like trying to navigate a dense fog without a compass – you’re moving forward, but are you headed in the best direction? (I've definitely wrestled with vague visit

In recent years, there has been a shift in what travelers seek. They are no longer satisfied with just visiting popular landmarks; they...

Discover the latest Travel Industry Trends and learn how technology, personalization, and sustainability are shaping the future of travel

Discover the difference between a Whitelabel App and Shared App for your tourism solution.