Driftscape News  & Blogs

Running a destination doesn't have to be a guessing game. Andrew breaks down the channel-by-channel strategy for digital marketing in the tourism industry, showing you how to turn limited budgets into major foot traffic through organic content, targeted ads, and digital storytelling platforms.

Marketing in travel doesn't have to break the bank. Andrew, our digital tourism expert, shares 9 practical, low-cost tactics to increase visitation. From the success of Downtown Carleton Place BIA’s scavenger hunts to Bruce County’s reward-based engagement, learn how to use digital tools to turn existing local assets into major visitor draws.

Stop being a "folder-filler" and start being a digital concierge. Andrew breaks down how a smart tourism technology stack is helping DMOs and BIAs save thousands on print costs while driving massive engagement. Learn from real-world wins like Thunder Bay’s 25,000-view haunted house tour and see how the right digital tools can turn your local gems into a 24/7 immersive travel experience. It's time to work smarter, not harder.

Ever get lost in tourism acronyms? We break down exactly what a DMO is, how it differs from a BIA, and why modern destinations are using digital tools like Driftscape to drive local economic growth.

Stop the acronym confusion! In this guide, Andrew explains why there is no difference between a Destination Marketing Organization and a DMO. Discover how modern tourism boards are shifting toward destination management and using digital tools like Driftscape to drive local growth and engagement.

Stop restocking soggy paper brochures! Our 2026 Destination Marketing Playbook shows busy tourism teams how to trade manual tasks for digital tools that work 24/7. From Riverview’s "Business Bee" hunt to Crescent Heights BIA saving thousands in print costs, we explore real examples of how small towns are using gamification and self-guided tours to drive foot traffic.

Ever wonder how some towns always seem to have a buzz? It usually comes down to the work of Destination Marketing Organizations (DMOs). In this post, Andrew breaks down how these organizations actually work, how they secure funding without taxing residents, and how small teams—from BIAs to Chambers—can use digital tools to see huge engagement spikes.

Confused by tourism acronyms? Andrew breaks down exactly what a DMO is, how they differ from BIAs, and how teams are using digital tools like Driftscape to turn casual visitors into local shoppers.

The constant grind of managing tourism administration stops you from creating memorable visitor experiences. You don't have to hire more staff or work another weekend to build your destination branding. We compare three essential strategies—AI-powered business directories, mobile tour platforms, and gamification—that allow busy BIA and DMO teams to put their town on the map by enabling self-discovery and cutting down on manual admin tasks.

Overwhelmed by content creation? It's time to put your destination marketing platform on autopilot. We get it—you’re trying to manage campaigns, update business listings, and launch new tours all at once. The solution isn't working harder; it’s automating the mundane. Use simple, smart strategies like AI-curated listings, turning your event calendar into instant tours, and using gamification to track engagement automatically. By adopting these 7 time-saving tips, you can recl

Stop manually updating local business listings! An automated directory platform is the fastest way for DMOs to save 20+ hours a month. It automatically validates POI data, boosts visitor experience with accurate information, and frees your team to focus on high-impact strategy, like launching gamified cultural tourism tours. It transforms static lists into a dynamic, digital tourism platform for engagement.

Ready to turn holiday shoppers into local explorers? Discover how digital rewards and a passport to savings can boost foot traffic and sales for your BIA or town centre. Instead of paper cards, a mobile-based system encourages people to visit multiple businesses by gamifying the experience. This low-friction, high-fun approach drives measurable engagement, as seen in examples like Downtown Brampton's 3,000+ check-ins. Focus on mapping out the fun, and using a simple reward st

Don't let a small budget stop you from creating an incredible audio tour! This how-to guide shows budget-conscious tourism teams how to use a smartphone to record high-quality audio content and launch a self-guided experience. With a simple script and the right audio tour app, you can bring your destination’s stories to life and enhance visitor engagement without spending a fortune.

As an Indigenous tourism planner, a parks officer, or a cultural site manager, you know the immense value of the stories embedded in your landscape. From ancient trails to historic buildings, these places hold incredible power. But how do you bridge the gap between a static stone marker and a vibrant, deeply personal memory for every visitor, especially with limited staff and resources? (It’s a common challenge, connecting past to present in a meaningful way!)

Have you ever scrolled through a big city's sleek tourism app and thought, "That's exactly what we need... but how on earth could we pull that off?" As a DMO marketing manager or BIA director, you dream of giving visitors and locals an engaging way to explore your community. But the reality of limited budgets, small teams, and zero in-house developers often makes building a custom city tour app builder feel like climbing Mount Everest in flip-flops. (Trust me, I've seen that

Modern travelers want more than directions; they want a connection. See how communities are using tourism technology to digitize local stories and drive engagement.

Struggling to share your destination's stories effectively? The right tourism storytelling platform can turn hidden gems into must-see attractions and boost engagement dramatically. Discover five essential features—like mobile-first experiences and gamified tours—that make your storytelling impactful and effortless.

An audio tour platform isn't just a nice-to-have gadget; it's quickly becoming a strategic imperative for enhancing cultural tourism and delivering unforgettable visitor immersion.

Bringing Destinations to Life Through Visuals Ever noticed how some destinations seem to leap off the screen—while others feel flat and...

Are you a tourism professional struggling to showcase your destination's unique narrative and master destination tourism storytelling  without a massive marketing budget? It's a common hurdle, isn't it? In today's competitive landscape, static brochures and basic websites often fall short of inspiring true wanderlust. Many tourism  organizations face the challenge of providing dynamic, engaging experiences and acting as a comprehensive local attractions guide when resources