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How to Record an Audio Tour on Your Phone: A Step-by-Step Guide for Budget-Conscious Tourism Teams
Don't let a small budget stop you from creating an incredible audio tour! This how-to guide shows budget-conscious tourism teams how to use a smartphone to record high-quality audio content and launch a self-guided experience. With a simple script and the right audio tour app, you can bring your destination’s stories to life and enhance visitor engagement without spending a fortune.

Andrew Applebaum
Oct 135 min read


From Stone Markers to Digital Memories: How to Transform a Heritage Site
As an Indigenous tourism planner, a parks officer, or a cultural site manager, you know the immense value of the stories embedded in your landscape. From ancient trails to historic buildings, these places hold incredible power. But how do you bridge the gap between a static stone marker and a vibrant, deeply personal memory for every visitor, especially with limited staff and resources? (It’s a common challenge, connecting past to present in a meaningful way!)

Andrew Applebaum
Aug 295 min read


Build a City Tour App That Feels Local—And Gets Used Like It’s Global
Have you ever scrolled through a big city's sleek tourism app and thought, "That's exactly what we need... but how on earth could we pull that off?" As a DMO marketing manager or BIA director, you dream of giving visitors and locals an engaging way to explore your community. But the reality of limited budgets, small teams, and zero in-house developers often makes building a custom city tour app builder feel like climbing Mount Everest in flip-flops. (Trust me, I've seen that

Andrew Applebaum
Aug 134 min read


Choosing a Tourism Storytelling Platform: 5 Must-Have Features
Struggling to share your destination's stories effectively? The right tourism storytelling platform can turn hidden gems into must-see attractions and boost engagement dramatically. Discover five essential features—like mobile-first experiences and gamified tours—that make your storytelling impactful and effortless.

Andrew Applebaum
Jul 154 min read


How to Choose the Right Audio Tour Platform for Your Destination
An audio tour platform isn't just a nice-to-have gadget; it's quickly becoming a strategic imperative for enhancing cultural tourism and delivering unforgettable visitor immersion.

Andrew Applebaum
Jun 113 min read


Use Photography & Video to Boost Tourism with Visual Storytelling
Bringing Destinations to Life Through Visuals Ever noticed how some destinations seem to leap off the screen—while others feel flat and...

Andrew Applebaum
Jun 74 min read


Budget-Friendly Ways to Master Destination Tourism Storytelling
Are you a tourism professional struggling to showcase your destination's unique narrative and master destination tourism storytelling...

Driftscape
May 264 min read


What is the difference between a White Label App Versus a Shared App?
Discover the difference between a Whitelabel App and Shared App for your tourism solution.

Driftscape
Jan 25, 20244 min read


Native App Versus Web App: Which Is the Right Tourism App for You?
Looking to implement an app to help boost tourism? We are here to help you understand the differences between native app and Web app.

Driftscape
Jan 23, 20244 min read


Unlock Your Destination's Past with a Historical Site Guide App
Ontario’s heritage sites are evolving. Discover how a historical site guide app turns plaques into powerful, accessible stories with audio, maps, and self-guided tours.

Andrew Applebaum
Feb 27, 20236 min read


A Practical Guide to Boosting Foot Traffic with a Scavenger Hunt App
How do you get visitors to explore beyond the main street? This guide shows you how to use a scavenger hunt app to boost foot traffic. We explore how Carleton Place engaged families with a story-based hunt, leading to over 1,300 completions in just 30 days and driving visitors to local businesses. Learn how you can easily set up a similar, measurable campaign for your BIA or destination, with hands-on support to ensure your success.

Andrew Applebaum
Apr 14, 20204 min read
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