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How to build a self guided walking tour that boosts local business
Tired of "shop local" flyers that don't work? The secret to boosting foot traffic and sales for your BIA or town is an interactive self guided walking tour. Learn Andrew's 3-step formula: 1) Map for discovery, not just history, by placing POIs near or inside businesses. 2) Gamify with digital coupons and rewards to drive conversions—like the Crescent Heights BIA saved over $6k in print costs. 3) Make it effortless with a mobile-first platform. Give people a fun, guided advent

Andrew Applebaum
4 days ago5 min read


Behind the Magic: How One Festival Created a Living Digital Experience with Driftscape
As an event coordinator or festival planner, you pour your heart into creating unforgettable moments. You dream of every attendee feeling truly immersed, discovering new artists, and staying connected long after the last curtain call. But how do you extend that magic beyond the physical event space, especially when your audience is on the go and hungry for more? (It’s a real challenge, making an ephemeral event leave a lasting digital footprint!)

Andrew Applebaum
Oct 224 min read


Visitors Keep Asking These Questions: Your Historical Site App Can Answer Them All
As a historical site manager, cultural centre curator, or Indigenous tourism planner, you're passionate about the stories your site holds. You want every visitor to walk away feeling truly connected, like they've stepped back in time or deeply understood a significant narrative. But doesn't it often feel like you're answering the same questions over and over, or that visitors are missing key details because they're on a tight schedule? (I hear you; it’s tough to be everywhere

Andrew Applebaum
Oct 155 min read


What If a Digital Passport Could Help DMOs Increase Visitor Engagement in Under 30 Minutes?
DMOs can now launch a custom digital tour guide in minutes using Driftscape’s free trial. Just enter your top places — our AI fills in the photos, hours, and descriptions automatically. Map mode, directions, and even AR included. It’s fast, shareable, and built to show what your destination could look like with smart tourism tools.

Andrew Applebaum
Oct 103 min read


How to Launch a Heritage Walk That Locals & Visitors Love
Is your town's history hiding on dusty plaques? Learn how a modern heritage walk app can transform historical sites into a dynamic, self-guided adventure for locals and visitors. This guide provides a 5-step checklist for creating a compelling heritage walk, from unearthing stories to gamifying the experience for greater engagement.

Andrew Applebaum
Oct 64 min read


Shop Local, Stay Longer: 10 Ways to Help Visitors Discover and Support Local Businesses
You want visitors to experience your community's unique heart, not just the chain stores. Learn 10 ways a discover visitor app can help tourists find and support local businesses, turning a casual visit into a memorable, community-building experience that boosts your local economy and creates a lasting connection.

Andrew Applebaum
Sep 264 min read


Why a Museum App Isn’t Just for Exhibits: 6 Ways to Extend Visitor Engagement Outdoors This Fall
Don’t let visitor engagement end at your museum's doors! Learn how to use a museum tour app to create self-guided, outdoor experiences that connect your institution to the community. From seasonal scavenger hunts to historical walking tours, discover six creative ways to leverage the autumn season and keep visitors engaged with your stories long after they've left your exhibits. It's a simple, powerful way to extend your reach and show that the best stories are found right ou

Andrew Applebaum
Sep 244 min read


The Fall Tourism Playbook: 10 Digital Ways to Boost Visitor Engagement This Season
As summer winds down, you're probably already thinking about the next season. The big question is: How do you keep the tourism momentum...

Andrew Applebaum
Sep 43 min read


Turn Silent Exhibits into Stories That Speak—Even After Hours
As a museum exhibit coordinator or cultural centre manager, you pour your heart into creating incredible displays. But doesn't it sometimes feel like your most captivating exhibits whisper secrets only a few truly hear? It’s tough to make every visitor feel a deep, personal connection to a silent display, especially when they’re rushing through. You want them to have that profound immersive travel experience, but how do you achieve it when staff are stretched thin?

Andrew Applebaum
Aug 53 min read


Top 7 Tourism Engagement Software Tools That Actually Work
Looking to boost visitor engagement?
From audio tours to AR and scavenger hunts, discover 7 tourism engagement software tools helping destinations create richer, more interactive experiences. These digital platforms empower small towns, BIAs, and museums to turn casual visits into unforgettable journeys.

Andrew Applebaum
Jul 34 min read


7 Quick Wins to Get More Out of Your Tourism App This Summer
Make your tourism app work harder this summer with 7 quick wins. From QR code signs to mini-tours and photo refreshes, these simple tweaks boost visitor engagement—no big budget or time needed. Perfect for BIAs, museums, and DMOs looking to drive real impact fast.

Andrew Applebaum
Jun 174 min read


Why Audio Storytelling in Tourism Keeps Visitors Engaged Longer
The sound of a 1920s jazz band drifts through the alleyway. No, it’s not a live performance — it’s a visitor on a self-guided audio tour,...

Driftscape
May 284 min read


How Tourism Can Benefit From Points and Rewards Programs
In a landscape where tourism destinations strive to captivate and engage visitors, there’s a growing demand for innovative tourism solutions that help enhance visitor experiences and drive loyalty. ..

Andrew Applebaum
Apr 235 min read


Tourism SaaS Explained: How Smart Destinations Are Simplifying Engagement
As the tourism landscape evolves, destinations of all sizes are being challenged to do more with less—more engagement, more storytelling,...

Driftscape
Mar 312 min read


Boost Visitor Engagement: Creative Ideas for Destination Marketing in 2025
Boosting visitor engagement is a consistent challenge for tourism professionals today. As visitors increasingly rely on their screens for information, destinations, events, museums, and historic neighbourhoods must find effective ways to bridge the digital and physical worlds. Engaging visitors meaningfully requires immersive digital solutions. However, it takes more than a basic map; visitors need to experience your destination authentically, interactively, and emotionally.

Andrew Applebaum
Mar 105 min read


Webinar: Empowering Business Improvement Areas: Strategies to Engage, Promote, and Thrive
Bonus Content: 5 Tips for Driving Foot Traffic and Encouraging Local Shopping 1. Gamify the Shopping Experience with Contests & Rewards...

Driftscape
Feb 133 min read


Explore Thunder Bay During the Scotties Tournament of Hearts with Driftscape
The 2025 Scotties Tournament of Hearts is more than just a premier women's curling championship—it's a gateway to discovering Thunder Bay...

Driftscape
Feb 112 min read
Girls' Weekend in Downtown Parry Sound: Denim, Diamonds & Driftscape
Looking for the perfect getaway to relax, unwind, and enjoy quality time with your girlfriends? Mark your calendar for the Parry Sound...

Driftscape
Oct 19, 20244 min read
Hanover Partners with Driftscape to Enhance Tourism and Culture Experience, in Coordination with Culture Days
Explore Hanover's rich culture and heritage with Driftscape, the ultimate tourism app.

Driftscape
Sep 23, 20243 min read
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