Driftscape News  & Blogs

Need a quick fix for low visitor engagement? Forget pricey print runs and months of planning. A digital discovery passport to savings is your solution. DMOs and BIAs can launch this fun, gamified rewards program in under an hour to instantly drive foot traffic to local businesses. Learn the simple 3-step action plan and see how groups like Bruce County achieved 18,000+ visits without extra staff. This is how you turn an engagement gap into an immediate, measurable win.

The biggest shift in travel industry technology for 2026 is moving the visitor experience entirely to their pocket. DMOs don't need to chase large smart city projects; they need accessible tools like AI-curated directories and mobile gamification. This playbook shows how small-to-midsize destinations can implement low-cost, high-impact tech to solve real problems: limited staffing, low engagement, and the need to prove local business impact.

The key to successful destination marketing in 2026 isn't chasing every tech fad, but embracing five core trends that prioritize visitor engagement: hyper-local interactive tours, foot-traffic-driving gamification, AI-powered admin relief, multilingual storytelling, and the digital integration of events. Learn how destinations like Carleton Place and Bruce County are using these methods to achieve measurable success, drive foot traffic, and future-proof their visitor experien

Discover how a walking tour app transforms visitor engagement and fuels local economic growth. Learn how DMOs and BIAs are using digital storytelling to create immersive, self-guided experiences that drive foot traffic and provide actionable data.

Tired of "shop local" flyers that don't work? The secret to boosting foot traffic and sales for your BIA or town is an interactive self guided walking tour. Learn Andrew's 3-step formula: 1) Map for discovery, not just history, by placing POIs near or inside businesses. 2) Gamify with digital coupons and rewards to drive conversions—like the Crescent Heights BIA saved over $6k in print costs. 3) Make it effortless with a mobile-first platform. Give people a fun, guided advent

As an event coordinator or festival planner, you pour your heart into creating unforgettable moments. You dream of every attendee feeling truly immersed, discovering new artists, and staying connected long after the last curtain call. But how do you extend that magic beyond the physical event space, especially when your audience is on the go and hungry for more? (It’s a real challenge, making an ephemeral event leave a lasting digital footprint!)

As a historical site manager, cultural centre curator, or Indigenous tourism planner, you're passionate about the stories your site holds. You want every visitor to walk away feeling truly connected, like they've stepped back in time or deeply understood a significant narrative. But doesn't it often feel like you're answering the same questions over and over, or that visitors are missing key details because they're on a tight schedule? (I hear you; it’s tough to be everywhere

DMOs can now launch a custom digital tour guide in minutes using Driftscape’s free trial. Just enter your top places — our AI fills in the photos, hours, and descriptions automatically. Map mode, directions, and even AR included. It’s fast, shareable, and built to show what your destination could look like with smart tourism tools.

Is your town's history hiding on dusty plaques? Learn how a modern heritage walk app can transform historical sites into a dynamic, self-guided adventure for locals and visitors. This guide provides a 5-step checklist for creating a compelling heritage walk, from unearthing stories to gamifying the experience for greater engagement.

You want visitors to experience your community's unique heart, not just the chain stores. Learn 10 ways a discover visitor app can help tourists find and support local businesses, turning a casual visit into a memorable, community-building experience that boosts your local economy and creates a lasting connection.

Don’t let visitor engagement end at your museum's doors! Learn how to use a museum tour app to create self-guided, outdoor experiences that connect your institution to the community. From seasonal scavenger hunts to historical walking tours, discover six creative ways to leverage the autumn season and keep visitors engaged with your stories long after they've left your exhibits. It's a simple, powerful way to extend your reach and show that the best stories are found right ou

As summer winds down, you're probably already thinking about the next season. The big question is: How do you keep the tourism momentum...

As a museum exhibit coordinator or cultural centre manager, you pour your heart into creating incredible displays. But doesn't it sometimes feel like your most captivating exhibits whisper secrets only a few truly hear? It’s tough to make every visitor feel a deep, personal connection to a silent display, especially when they’re rushing through. You want them to have that profound immersive travel experience, but how do you achieve it when staff are stretched thin?

Modern travelers demand deeper connection and personalized discovery. Find out why a robust Visitor Engagement Platform is now essential for DMOs and cultural sites to enhance the visitor experience, boost cultural tourism, and drive local exploration.

Looking to boost visitor engagement? From audio tours to AR and scavenger hunts, discover 7 tourism engagement software tools helping destinations create richer, more interactive experiences. These digital platforms empower small towns, BIAs, and museums to turn casual visits into unforgettable journeys.

Make your tourism app work harder this summer with 7 quick wins. From QR code signs to mini-tours and photo refreshes, these simple tweaks boost visitor engagement—no big budget or time needed. Perfect for BIAs, museums, and DMOs looking to drive real impact fast.

The sound of a 1920s jazz band drifts through the alleyway. No, it’s not a live performance — it’s a visitor on a self-guided audio tour, phone in pocket, hearing local stories come to life with each step. That’s the magic of audio storytelling in tourism. Struggling to make your destination's stories truly resonate with visitors? Those static signs and brochures, while handy, often miss the mark when it comes to truly captivating people and encouraging them to linger. That's

In a landscape where tourism destinations strive to captivate and engage visitors, there’s a growing demand for innovative tourism solutions that help enhance visitor experiences and drive loyalty. ..

As the tourism landscape evolves, destinations of all sizes are being challenged to do more with less—more engagement, more storytelling, more digital visibility, often with leaner teams and tighter budgets. That’s where Tourism SaaS comes in. SaaS (Software as a Service) platforms are helping DMOs, municipalities, and Business Improvement Areas (BIAs) launch powerful visitor experiences without the need for in-house tech teams or major infrastructure. But what is Tourism Saa

Boosting visitor engagement is a consistent challenge for tourism professionals today. As visitors increasingly rely on their screens for information, destinations, events, museums, and historic neighbourhoods must find effective ways to bridge the digital and physical worlds. Engaging visitors meaningfully requires immersive digital solutions. However, it takes more than a basic map; visitors need to experience your destination authentically, interactively, and emotionally.