Driftscape News  & Blogs

Stop letting your festival momentum disappear on Monday morning. Andrew explains how BIA and DMO managers can use a digital engagement scavenger hunt to turn one-off events into year-round visitor experiences. Learn from real-world examples like Riverview and Carleton Place on how to drive foot traffic, support local businesses, and save money on print materials—all while giving visitors a fun, interactive reason to explore your town every single day.

You don’t need a million-dollar IT budget to get high-value, actionable geofencing insights for tourism. For data analysts, simple geofencing is about putting a virtual fence around a POI and measuring engagement within it. Mobile tour platforms are the simplest tool to achieve this by tracking location-specific actions like check-ins, digital coupon redemptions, or gamified tour completions. This provides high-confidence data on what drives actual foot traffic.

Modern travelers seek authentic, interactive visitor experiences. DMOs can leverage simple mobile tools and gamification to transform passive visits into active exploration. Strategies like the Hardy Boys Scavenger Hunt (1,300+ completions) and the Bruce County rewards program (18,000+ visits) prove that low-effort, high-fun campaigns boost engagement, drive foot traffic to local businesses, and offer measurable ROI.

It’s time to solve the budget panic caused by untrackable, old-school advertising. Stop draining funds on campaigns that don't prove their worth. The most effective solution for driving spending and engagement is a digital rewards campaign. By gamifying experiences—like a "Shop Local" scavenger hunt—you turn passive activity into measurable action. This strategy provides the hard data and verifiable ROI you need for stakeholders. Get started easily!

Picture this: You’re standing in a quiet museum, perhaps a bit overwhelmed. You see a sign for an audio guide, and instantly, a dusty, old-fashioned device with crackly sound comes to mind, right? Maybe you even picture a monotone voice droning on, making you feel more bored than enlightened. (It’s a common image, and honestly, a few old guides probably earned it!)

Remember the days of constantly updating spreadsheets or digging through old emails just to find a business's current hours or new offerings? As a BIA manager, Chamber of Commerce director, or small-town tourism marketer, you're the go-to person for everything local. But keeping up with all your member businesses – their ever-changing details, events, and promotions – can feel like a full-time job on its own, right?

The holiday rush is coming. Don't get bogged down in manual updates! Learn how a smart AI business directory automates listings, saving you time and ensuring visitors have accurate info. This tool helps you support local businesses, drive foot traffic, and focus on strategic community engagement during the busiest season.

Tired of endless manual updates for business listings? Learn how an AI business directory can save you countless hours and boost local visibility for tourists. This guide shows how automation frees up your team from tedious data entry so you can focus on strategic community engagement and storytelling, making your destination more accessible and appealing.

Spooky season is a huge opportunity for local businesses, but how do you turn the festive spirit into tangible sales? Learn how a coupon management app can create a spooky-themed trail with digital rewards and coupons, driving foot traffic to local shops and providing valuable data to measure your campaign's success.

Have you ever felt like creating an amazing self-guided tour means you need a massive budget and a dedicated tech team? As a tourism pro,...

Spanish auto-translation is now live in Driftscape. 100% of your English content—tours, POIs, listings, captions—can be viewed in Spanish (and French) by default, no extra uploads or cost. Visitors can switch a single item to Spanish (or French) or set the whole app language. Powered by Google Translate, with full control to edit phrasing in the CMS. Reach more travelers and boost engagement without changing your workflow.

Struggling to engage all visitors at your heritage site? Discover how a digital app can bring your stories to life, captivate younger audiences, and offer personalized, interactive experiences. Learn how to reach wider audiences, enhance exploration, and gain valuable insights, making your site a must-visit cultural destination!

Static signs aren’t enough to keep visitors engaged. Discover how interactive tourism storytelling turns historic markers into immersive experiences—through audio tours, gamification, and community voices. With real-world examples like Thunder Bay’s Haunted Tour and mobile-first tools like Driftscape, even small destinations can build deeper connections that boost engagement and visitor spend.

Discover how digital storytelling tourism helps museums, cultural sites, and small towns turn local stories into engaging mobile experiences. With tools like audio tours, AR, and offline access, it’s easier than ever to connect with visitors—on-site or from afar. Learn how towns like Thunder Bay and Carleton Place saw big results, and get practical ideas to launch your first digital tour in just 2–3 weeks.

Discover how the City of Toronto is bringing its public art to life. Through a partnership with Driftscape, the city launched 50+ audio tours and fun, family-friendly augmented reality Quests. This modern approach makes culture more inclusive, turning the entire city into an interactive museum. Learn how digital storytelling can connect your community's streets to its stories, creating a more engaging visitor experience for destinations of any size.

Choosing the right digital tool is essential for modern DMOs and BIAs. Discover the five non-negotiable features—from self-guided tours to robust analytics—that will make your mobile tourism app a true engine for destination growth.

Refined platform ensures continued access to Yukon's rich stories and places Driftscape, North America’s leading tourism visitor engagement platform, has partnered with the Government of Yukon to refine its Yukon Sights and Sites app, ensuring the seamless management and accessibility of the territory’s rich historical and cultural content. As part of this collaboration, the app is undergoing a transition to Driftscape’s content management platform, supporting continued acces

Manitoulin Island has always been a destination that captures the imagination of travelers with its natural beauty, cultural heritage,...

The tourism landscape is shifting. Learn how DMOs, BIAs, and cultural sites can evolve their tourism marketing strategies to meet the demand for authentic, immersive travel experiences using digital tools, self-guided tours, and local partnerships.

Modern travelers seek authentic connections. Discover how providing an explore like a local app allows DMOs and cultural sites to scale unique experiences, manage visitor flow, and fuel community prosperity.