Top 7 Tourism Engagement Software Tools That Actually Work

Andrew Applebaum
Jul 3
4 min read

Tired of visitors breezing through your destination without really connecting?

As a tourism leader, you’re doing everything you can—but without the right tools, engagement falls flat.

That’s where the best tourism engagement software comes in. These tools don’t just add digital flair—they change how people experience your place. With the right mix of mobile interactivity, gamification, and real-time content, you can turn casual stops into immersive journeys visitors remember (and talk about).

In this guide, you’ll find seven tourism engagement software platforms that help destinations of all sizes deepen visitor interaction, encourage exploration, and support local stories. Whether you’re a DMO, BIA, or museum leader, these tools are designed to make your job easier—and your visitor experience richer.

Why the Right Tourism Engagement Software Matters

Think about it: travellers today want more than just pretty sights. They're after authentic, connected, and interactive experiences. They want that "wow" moment, that unique story, or that insider tip that makes their visit truly special. When you nail visitor engagement, you're not just offering a tour; you're crafting an unforgettable adventure and fostering an immersive travel experience.

I remember working with a small town that struggled to get visitors past their main street. We launched a digital scavenger hunt using a self-guided tour app that highlighted hidden gems and local businesses off the beaten path. Suddenly, people explored every nook and cranny, and their average visit time (and spending!) shot up. It was incredible to see!

7 Best Tourism Engagement Tools to Boost Visitor Experience

1. Interactive Mobile Tour Apps (e.g., Driftscape)

Forget static brochures! Mobile tour apps like Driftscape transform a simple walk into an immersive journey. These apps offer GPS-triggered audio narration, historical facts, local anecdotes, and even augmented reality. Visitors get a personal guide right in their pocket, letting them explore at their own pace and discover things they might otherwise miss. It's truly a game-changer for heritage tours and general exploration. As Joe Sellors, Manager for ArtworxTO with the City of Toronto, shared about using Driftscape, "It's been instrumental in helping make self-guided ArtworxTO Tours a reality!"

2. Gamified Experiences for Tourism (Scavenger Hunts & More)

Who doesn't love a good game? Incorporating gamification elements – like scavenger hunts, trivia, or photo challenges – can significantly boost engagement. Imagine a "Leprechaun Hunt" like the one North Perth ran, where visitors used a digital tourism platform to find virtual leprechauns hidden around town. It adds a layer of fun and encourages active participation, making cultural tourism more playful.

3. Smart Notifications to Guide Visitor Flow

Imagine using a digital tourism platform like Driftscape to send hyper-local, real-time notifications. You could alert visitors to an artisan market just around the corner, or a flash sale at a shop they're walking by. This real-time engagement can significantly boost local spending and enhance their immersive travel experience, encouraging them to shop local and support your community.

4. AI-Powered Business Directories for Local Discovery

Keeping information about local businesses, attractions, and events up-to-date can be a huge time sink. AI-powered digital directories, like the one Old East Village BIA implemented with Driftscape's AiBD, automate this process. This means visitors always have access to accurate, comprehensive information, and your team saves countless hours. It's a huge win for efficiency and visitor satisfaction.

5. Augmented Reality (AR) & Virtual Storytelling Tools

While not every destination needs a full-blown VR experience, even simple AR overlays can add a new dimension to visitor engagement. Think of a local museum offering an AR experience where visitors point their phone at an artifact and a historical figure appears to tell its story. Or, imagine a downtown core using a self-guided tour app like Driftscape to virtually showcase historical storefronts. It really makes history come alive!

6. Survey Tools to Capture Visitor Feedback

The best way to know what your visitors want is to ask them! Simple in-app surveys or feedback forms can provide invaluable insights. This lets you continually refine your offerings and ensure you're meeting (and exceeding) their expectations. Understanding your audience is crucial for successful cultural tourism.

7. Social Media Integration for Organic Reach

The best tourism engagement software makes it easy for visitors to share their amazing experiences. Platforms like Driftscape offer built-in sharing options, directly connecting app content to social media. This encourages photo contests or check-ins. The City of Thunder Bay's Haunted House Tour, for example, saw an incredible 25,000 views largely thanks to its interactive elements and seamless share-ability through the app.

Quick Benefits of Tourism Engagement Software

Extend average visitor stay time
Drive foot traffic to hidden gems
Boost local business revenue
Save staff time through automation
Collect real-time visitor feedback
Encourage repeat visits and social sharing

How to Choose the Best Tourism Engagement Platform for Your Destination

Choosing the best tourism engagement software isn't about picking the flashiest tech. It's about finding tools that genuinely enhance the visitor experience and make your life as a tourism professional easier. Focus on solutions that empower visitors to explore authentically, connect with your community, and truly interact with your destination. Many of these tools offer free trials or affordable plans tailored for small destinations.

Remember, 85% of Canadian travellers use their mobile devices for planning and during their trips, so meeting them where they are is key! For more insights into current tourism trends, check out the latest reports from Destinations International.

Explore Tourism Engagement Software in Action

From self-guided audio tours to A.R. overlays and gamified campaigns, today’s platforms offer practical ways to turn engagement into economic and cultural impact. And the best part? Many tools are simple to implement and designed for tourism teams with tight timelines and budgets.