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Driftscape in the Headlines: Awards, Recognition & Media Buzz Around Our Self-Guided Tour App
Driftscape’s self-guided tour app is making waves in Canadian tourism. From CBC to CTV and The Globe and Mail, major outlets are spotlighting how our digital tourism platform helps BIAs, DMOs, and museums engage visitors with immersive experiences, interactive maps, and automated tools. With national awards and real-world results, Driftscape empowers small teams to create big impact—without adding workload.

Andrew Applebaum
Nov 124 min read


How to build a self guided walking tour that boosts local business
Tired of "shop local" flyers that don't work? The secret to boosting foot traffic and sales for your BIA or town is an interactive self guided walking tour. Learn Andrew's 3-step formula: 1) Map for discovery, not just history, by placing POIs near or inside businesses. 2) Gamify with digital coupons and rewards to drive conversions—like the Crescent Heights BIA saved over $6k in print costs. 3) Make it effortless with a mobile-first platform. Give people a fun, guided advent

Andrew Applebaum
Nov 115 min read


Tourism Marketing That Works: How to Launch a Holiday Rewards Campaign
It’s time to solve the budget panic caused by untrackable, old-school advertising. Stop draining funds on campaigns that don't prove their worth.
The most effective solution for driving spending and engagement is a digital rewards campaign. By gamifying experiences—like a "Shop Local" scavenger hunt—you turn passive activity into measurable action. This strategy provides the hard data and verifiable ROI you need for stakeholders.
Get started easily!

Andrew Applebaum
Nov 64 min read
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