Driftscape News  & Blogs

What is the true tours meaning for your BIA or DMO? This post breaks down the critical differences between guided, self-guided, and audio tours. Learn why digital-first experiences are helping the Downtown Carleton Place BIA and the Town of Riverview reach thousands of visitors without increasing staff hours. We explore the ROI of gamification, how to choose the right format for your community, and why 24/7 accessibility is the new gold standard for local tourism engagement.

Stop losing visitors at stop three. This guide breaks down how to design a self guided walking tour that people actually finish. From the "Breadcrumb" storytelling method to the gamification secrets used by the Downtown Carleton Place BIA, learn how to turn a simple walk into an immersive travel experience that drives foot traffic and supports local businesses.

Think you need a huge budget and a fleet of guides to offer a world-class tour? Think again. We’re breaking down exactly what is a self guided tour and how BIAs and DMOs are using digital tools like Driftscape to save thousands on print costs while driving massive visitor engagement. From scavenger hunts by the Downtown Carleton Place BIA to audio tours at the Michigan Heroes Museum, learn how to turn your town's stories into a 24/7 visitor experience.