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How a Sightseeing App Helped Carleton Place Create a Hit Self-Guided Tour
Carleton Place, like many small towns, faced a familiar challenge: how to bring forgotten stories back to life—and foot traffic back to the town centre. Their sightseeing app solution? A self-guided, story-rich scavenger hunt powered by Driftscape. Here's how it worked—and what your destination can learn from it.

Andrew Applebaum
Jun 143 min read


How Driftscape and 17th Ave Made Halloween Spook-Tacular with an Interactive Trick-or-Treat Trail
Halloween 2024 on Calgary’s iconic 17th Ave  was more than just spooky—it was a showcase of innovation and community spirit. Through a...

Driftscape
Dec 5, 20243 min read


A Practical Guide to Boosting Foot Traffic with a Scavenger Hunt App
How do you get visitors to explore beyond the main street? This guide shows you how to use a scavenger hunt app to boost foot traffic. We explore how Carleton Place engaged families with a story-based hunt, leading to over 1,300 completions in just 30 days and driving visitors to local businesses. Learn how you can easily set up a similar, measurable campaign for your BIA or destination, with hands-on support to ensure your success.

Andrew Applebaum
Apr 14, 20204 min read
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