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Beyond the Hotspots: How to Use an Explore Like a Local App to Disperse Visitor Foot Traffic
Stop letting primary hotspots crowd out your neighborhood merchants. Learn how to design continuous digital routes using an explore like a local app framework to guide foot traffic naturally to side-street businesses, maximize visitor stay times, and capture street-level analytics without increasing staff content workloads.

Andrew Applebaum
Oct 22, 20245 min read


How to Launch a Tourism Scavenger Hunt App: A Field Guide for Local Teams
Planning a digital scavenger hunt for your downtown or seasonal event? Avoid the common trap of creating massive, spread-out routes that exhaust visitors. This practical field guide outlines how to build a compact 4-to-6-stop walkable trail, prepare local merchants, run a physical sidewalk audit, and capture clear participation metrics.

Andrew Applebaum
Apr 14, 20204 min read
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