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Marketing in Travel: 9 Tactics to Increase Visitation Without a Bigger Budget
Marketing in travel doesn't have to break the bank. Andrew, our digital tourism expert, shares 9 practical, low-cost tactics to increase visitation. From the success of Downtown Carleton Place BIA’s scavenger hunts to Bruce County’s reward-based engagement, learn how to use digital tools to turn existing local assets into major visitor draws.

Andrew Applebaum
3 hours ago4 min read


Tourism Technology Stack: The Tools Modern DMOs Use to Drive Visitation
Stop being a "folder-filler" and start being a digital concierge. Andrew breaks down how a smart tourism technology stack is helping DMOs and BIAs save thousands on print costs while driving massive engagement. Learn from real-world wins like Thunder Bay’s 25,000-view haunted house tour and see how the right digital tools can turn your local gems into a 24/7 immersive travel experience. It's time to work smarter, not harder.

Andrew Applebaum
5 days ago3 min read


What Does DMO Stand For? Definitions, Structure, and Common Misconceptions
Ever get lost in tourism acronyms? We break down exactly what a DMO is, how it differs from a BIA, and why modern destinations are using digital tools like Driftscape to drive local economic growth.

Andrew Applebaum
Jan 203 min read
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