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Turn a Quiet Downtown into an Unforgettable Discovery Trail: How to Create Your Own City Tour
Ever looked at your town’s main street or a charming historic district and thought, "How do we make this truly come alive for visitors?" I get it. As tourism marketers and local business promoters, we often feel the pressure to create exciting experiences, but time and resources are always stretched thin. It’s hard to stand out, isn't it? We want to attract those curious travelers and empower local wanderers to truly explore, but without needing a huge budget or a dedicated t

Andrew Applebaum
Oct 17, 20255 min read


Visitors Keep Asking These Questions: Your Historical Site App Can Answer Them All
As a historical site manager, cultural centre curator, or Indigenous tourism planner, you're passionate about the stories your site holds. You want every visitor to walk away feeling truly connected, like they've stepped back in time or deeply understood a significant narrative. But doesn't it often feel like you're answering the same questions over and over, or that visitors are missing key details because they're on a tight schedule? (I hear you; it’s tough to be everywhere

Andrew Applebaum
Oct 15, 20255 min read


How to Record an Audio Tour on Your Phone: A Step-by-Step Guide for Budget-Conscious Tourism Teams
Don't let a small budget stop you from creating an incredible audio tour! This how-to guide shows budget-conscious tourism teams how to use a smartphone to record high-quality audio content and launch a self-guided experience. With a simple script and the right audio tour app, you can bring your destination’s stories to life and enhance visitor engagement without spending a fortune.

Andrew Applebaum
Oct 13, 20255 min read
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