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From Stone Markers to Digital Memories: How to Transform a Heritage Site
As an Indigenous tourism planner, a parks officer, or a cultural site manager, you know the immense value of the stories embedded in your landscape. From ancient trails to historic buildings, these places hold incredible power. But how do you bridge the gap between a static stone marker and a vibrant, deeply personal memory for every visitor, especially with limited staff and resources? (It’s a common challenge, connecting past to present in a meaningful way!)

Andrew Applebaum
Aug 295 min read


Bring Culture to Life: How One Cultural Site App Can Make History Feel Personal
Have you ever felt like creating an amazing self-guided tour means you need a massive budget and a dedicated tech team? As a tourism pro,...

Andrew Applebaum
Aug 274 min read


You Don’t Need Fancy Tools—Just a Vision. Here’s How to Create a Tour They’ll Love
Ever felt like creating an amazing self-guided tour means you need a massive budget and a dedicated tech team? As a tourism pro, I know the drill: tight resources, endless tasks, and the pressure to engage visitors effectively. It often feels like you need some secret wizardry to bring your local stories to life, especially when you're managing a Destination Marketing Organization (DMO), a Business Improvement Area (BIA), or a cultural attraction. (Spoiler alert: You absolute

Andrew Applebaum
Aug 256 min read
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