Driftscape News  & Blogs

Tired of "shop local" flyers that don't work? The secret to boosting foot traffic and sales for your BIA or town is an interactive self guided walking tour. Learn Andrew's 3-step formula: 1) Map for discovery, not just history, by placing POIs near or inside businesses. 2) Gamify with digital coupons and rewards to drive conversions—like the Crescent Heights BIA saved over $6k in print costs. 3) Make it effortless with a mobile-first platform. Give people a fun, guided advent

It’s time to solve the budget panic caused by untrackable, old-school advertising. Stop draining funds on campaigns that don't prove their worth. The most effective solution for driving spending and engagement is a digital rewards campaign. By gamifying experiences—like a "Shop Local" scavenger hunt—you turn passive activity into measurable action. This strategy provides the hard data and verifiable ROI you need for stakeholders. Get started easily!

Remember the days of constantly updating spreadsheets or digging through old emails just to find a business's current hours or new offerings? As a BIA manager, Chamber of Commerce director, or small-town tourism marketer, you're the go-to person for everything local. But keeping up with all your member businesses – their ever-changing details, events, and promotions – can feel like a full-time job on its own, right?

The holiday rush is coming. Don't get bogged down in manual updates! Learn how a smart AI business directory automates listings, saving you time and ensuring visitors have accurate info. This tool helps you support local businesses, drive foot traffic, and focus on strategic community engagement during the busiest season.

Looking for a new way to get visitors exploring this fall? Learn how a seasonal food trail and a smart coupon management app can drive foot traffic, boost local business, and create an immersive culinary experience. This guide will show you how to use digital coupons to turn a simple activity into a profitable community campaign.

Tired of endless manual updates for business listings? Learn how an AI business directory can save you countless hours and boost local visibility for tourists. This guide shows how automation frees up your team from tedious data entry so you can focus on strategic community engagement and storytelling, making your destination more accessible and appealing.

Spooky season is a huge opportunity for local businesses, but how do you turn the festive spirit into tangible sales? Learn how a coupon management app can create a spooky-themed trail with digital rewards and coupons, driving foot traffic to local shops and providing valuable data to measure your campaign's success.

You want visitors to experience your community's unique heart, not just the chain stores. Learn 10 ways a discover visitor app can help tourists find and support local businesses, turning a casual visit into a memorable, community-building experience that boosts your local economy and creates a lasting connection.

It's a huge opportunity for local farms and businesses this fall, but how do you make it all feel like one cohesive event? Learn how an interactive tour guide app can connect farms, local shops, and visitors into a seamless, self-guided tour that boosts foot traffic and celebrates the best of the season.

The busy summer season is over, but fall is a huge opportunity to keep the momentum going. A local culture app helps you create engaging campaigns that inspire visitors to explore your entire town, supporting local businesses and extending their stay. Learn how to launch a themed tour with gamification and rewards to drive foot traffic and track your success.

The post-summer lull is a perfect time to inspire local exploration! Learn how a customizable interactive travel guide app can create engaging, self-guided tours that motivate residents and visitors to support local businesses. This guide helps you create themed adventures, gamify the experience with rewards, and promote the story to boost engagement.

As a BIA manager, chamber director, or parks officer, you're always looking for ways to bring more life—and more dollars—into your community. You know the magic of a good walking tour, highlighting local history or hidden natural gems. But wouldn't it be incredible if those leisurely strolls didn't just fill streets with sightseers, but actually directed visitors right into your local shops, cafes, and attractions? (It’s a common challenge, I see it all the time!)

17th Ave BIA & Driftscape Success! The app-powered trick-or-treat trail transformed Halloween on Calgary's 17th Ave, doubling foot traffic (up 100% to 56,000 visitors) and boosting local sales by 50%. The Driftscape platform provided an interactive, map-based tour, guiding visitors to undiscovered businesses. This showcased the power of smart tourism to drive economic growth and enhance visitor engagement. A proven blueprint for DMOs/BIAs.

Explore Heritage Perth with the Driftscape app!