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Think Museum Audio Guides Are Boring? Let’s Bust That Myth (and Prove It’s Wrong)
Picture this: You’re standing in a quiet museum, perhaps a bit overwhelmed. You see a sign for an audio guide, and instantly, a dusty, old-fashioned device with crackly sound comes to mind, right? Maybe you even picture a monotone voice droning on, making you feel more bored than enlightened. (It’s a common image, and honestly, a few old guides probably earned it!)

Andrew Applebaum
Oct 244 min read


How to Record an Audio Tour on Your Phone: A Step-by-Step Guide for Budget-Conscious Tourism Teams
Don't let a small budget stop you from creating an incredible audio tour! This how-to guide shows budget-conscious tourism teams how to use a smartphone to record high-quality audio content and launch a self-guided experience. With a simple script and the right audio tour app, you can bring your destination’s stories to life and enhance visitor engagement without spending a fortune.

Andrew Applebaum
Oct 135 min read


From Stone Markers to Digital Memories: How to Transform a Heritage Site
As an Indigenous tourism planner, a parks officer, or a cultural site manager, you know the immense value of the stories embedded in your landscape. From ancient trails to historic buildings, these places hold incredible power. But how do you bridge the gap between a static stone marker and a vibrant, deeply personal memory for every visitor, especially with limited staff and resources? (It’s a common challenge, connecting past to present in a meaningful way!)

Andrew Applebaum
Aug 295 min read


Turn Silent Exhibits into Stories That Speak—Even After Hours
As a museum exhibit coordinator or cultural centre manager, you pour your heart into creating incredible displays. But doesn't it sometimes feel like your most captivating exhibits whisper secrets only a few truly hear? It’s tough to make every visitor feel a deep, personal connection to a silent display, especially when they’re rushing through. You want them to have that profound immersive travel experience, but how do you achieve it when staff are stretched thin?

Andrew Applebaum
Aug 53 min read
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